Add $8K–$15K Monthly Without New Clients: VIP Tier Protocol for $60K–$90K Operators
Founders at $75K–$100K lose $96K–$180K yearly by delaying premium tiers; use this 72-hour VIP upgrade to launch by Monday and close your first client by Friday.
The Executive Summary
Founders at $75K–$100K lose $96K–$180K yearly by delaying premium tiers; this 72-hour VIP Tier Build Protocol shows you exactly how to launch by Monday and close your first $8K–$15K client by Friday.
Who this is for: Coaches, consultants, and service founders in the $50K–$125K/month band with solid core offers, 18–30 active clients, and 30–35 delivery hours a week, who keep hearing “Do you offer something more intensive?” and saying no.
The VIP Tier Problem: You’re referring away or underpricing 6–12 high-urgency buyers a year, which costs $96K–$180K in missed premium revenue, keeps effective rates stuck around $600–$700/hour, and traps you at plateaus like $81K/month when you could be at $94K–$120K.
What you’ll learn: The 72-Hour VIP Build Protocol (Weekend VIP Protocol), including VIP buyer profiling, the Minimum Viable Differentiation stack, VIP pricing at 2.5–3.5× core, the 6-month minimum commitment, the VIP application filter, and three failure patterns (6-Week Perfect Build, 3x Price With No Differentiation, Reverse-Engineered Competitor Copy) and how to avoid them.
What changes if you apply it: You move from 18 standard clients at $4,500 (around $81K/month and 32 delivery hours) to a mixed model with 12 core and 3 VIP clients at $13,500, adding $13,500/month (about $162K annually), cutting weekly hours to 24–35, and raising your effective rate from $633/hour to about $984/hour while concentrating revenue into fewer, higher-quality relationships.
Time to implement: Spend 7–10 hours over one weekend defining the VIP buyer, building the offer stack, and setting up logistics; launch on Monday, run calls Tuesday–Friday, and follow Jordan’s path to land your first VIP client in 7 days and reach $8K–$15K monthly in VIP revenue within the first month.
Written by Nour Boustani for $50K–$125K/month founders and operators who want to add $8K–$15K in monthly premium revenue without rebuilding their business, hiring a new team, or spending months designing a “perfect” VIP experience.
Most founders don’t delay VIP tiers because they lack ideas — they delay them because they lack a system to launch in 72 hours. Upgrade to premium and make it preventable.
The $144K Cost of Waiting
Most founders delay building premium tiers for months. They think it requires new systems, new team members, or new expertise. That delay costs them $12K-$15K monthly in revenue they could’ve captured in one weekend.
Here’s what that delay actually costs.
Jordan, Business Coach, stuck at $81K/month.
Current state:
18 clients × $4,500 monthly = $81K/month
32 hours weekly delivering coaching
Effective rate: $81K ÷ 128 hours = $633/hour
The problem: High-ticket buyers kept asking, “Do you offer 1-on-1 intensive support?” Jordan would say, “Not right now, but I can refer you to someone.”
Each referral = $ 12K–$18 K sent to competitors. Over 12 months, Jordan referred 8 qualified buyers. Lost revenue: $96K-$144K annually.
Jordan tried building a VIP tier once. Spent 6 weeks designing the perfect offer. Created a 40-page onboarding doc. Built custom Notion templates. Launched.
Zero sales in 30 days. Abandoned it.
The mistake? Overbuilding before validation. Complexity killed momentum.
The reality: VIP tiers don’t need perfection. They need positioning, pricing, and proof of concept. You can build all three in 72 hours and land your first client in 5 days.
Here’s the Weekend VIP Protocol—a 3-day build sequence that adds $8K-$15K monthly without new systems, new team, or months of prep.
Build Saturday-Sunday. Launch Monday. First client by Friday.
The Pattern That Keeps Revenue Capped
Jordan’s pattern repeats across every revenue stage. Founders think VIP tiers require infrastructure they don’t have, so they delay. That delay costs $96K-$180K annually in premium revenue they’re already qualified to capture.
At $50K-$75K: Founders think “I need to systematize my core offer first before adding premium.”
At $75K-$100K: Founders think, “I need to hire someone to deliver VIP before I can sell it.”
At $100K-$125K: Founders think “I need 6 months to build the perfect VIP experience.”
At $125K+: Founders think “My current clients can’t afford VIP, so there’s no market.”
The pattern: overthinking disguised as preparation. The cost: $96K-$180K annually per founder.
Most test premium offers are built by building everything first, then trying to sell. Wrong sequence. That creates sunk cost (40 hours building), zero validation (no one bought), and psychological damage (feels like failure).
The protocol flips the sequence. Build minimum positioning. Sell immediately. Deliver based on what sold. This validates demand in 5 days, not 5 months.
At $50K-$75K/month:
You’re charging $3,000-$5,000 for your core offer. Premium buyers willing to pay $8K-$12K exist in your market, but you’re not packaging for them.
What it looks like: Prospects ask, “Can I get more time with you?” or “Do you offer done-for-you?” or “What if I need faster results?” You say “Not right now” and lose them.
Annual cost: 6-8 lost premium buyers × $8K-$12K = $48K-$96K annually.
The fix: Build a VIP tier at 2-3x your core price with 1-on-1 access. Capture those buyers in 72 hours instead of referring them out.
At $75K-$100K/month:
You’re running group programs or standard coaching at $4,000- $6,000 per month. Buyers who want intensive support exist, but you’re not offering it.
What it looks like: Someone fills out your intake form. They’re qualified. They have a budget. They ask, “Do you do private coaching?” You say, “I only do group right now.” They disappear.
Annual cost: 8-12 lost VIP buyers × $10K-$15K = $80K-$180K annually.
The fix: Build a VIP tier at $ 10K–$15 K per month with private access, faster response times, and custom deliverables. Land your first client in 5 days.
At $100K-$125K/month:
You’ve got a solid core offer, but you’re leaving money on the table because you’re not tiering. Every client pays the same rate regardless of their budget or urgency.
What it looks like: High-budget clients close easily at your standard rate. They would’ve paid 2x. You didn’t ask. You left $ 5 K –$10K per client on the table.
Annual cost: $60K-$120K annually across 10-12 clients who would’ve upgraded.
The fix: Add a VIP tier with premium positioning. Offer it to new clients and existing clients who show urgency signals.
Across all stages, the pattern is identical: delay building premium costs $96K-$180K annually. The protocol recovers most of it by adding $ 8K–$15 K per month within 7 days.
Why DIY Attempts Fail
Most founders try three broken approaches before finding the protocol.
Approach 1: The 6-Week Perfect Build
You decide to create the ultimate VIP experience. You design onboarding sequences, build Notion dashboards, write 30-page playbooks, and create Loom walkthroughs.
Six weeks later, you launch. No one buys in the first month. You’re confused. You built everything perfectly.
Why it fails: You built without validating demand. Perfect systems don’t sell. Clear positioning sells. You spent 40 hours building infrastructure for a product with zero proven demand.
Approach 2: The 3x Price With No Differentiation
You take your core offer, triple the price, and call it VIP. Same deliverables. Same timeline. Same everything. Just more expensive.
Buyers ask, “What’s different?” You say, “You get priority access.” They don’t buy.
Why it fails: Premium buyers don’t pay 3x for “priority.” They pay for tangible upgrades: more access, faster results, custom solutions. If your VIP tier is just “core + priority,” it’s not premium—it’s overpriced.
Approach 3: The Reverse-Engineered Competitor Copy
You look at what other coaches/consultants offer in their VIP tiers. You copy their structure. You launch.
Sales are slow. Buyers hesitate. Something feels off.
Why it fails: Their VIP tier solves their clients’ problems, not yours. Copying structure without understanding buyer psychology creates a Frankenstein offer that doesn’t resonate. You need to build for your buyer, not theirs.
The protocol avoids all three mistakes. It starts with positioning (what buyers want), builds minimum viable differentiation (just enough to justify a premium), and validates in 5 days (first sale proves demand). That’s why it works in 72 hours while other approaches take months and fail.
The 72-Hour VIP Build Protocol
This protocol takes you from no premium tier to first VIP client in 7 days. Saturday-Sunday: build. Monday: launch. Tuesday-Friday: sell. Weekend effort, weekday revenue.
Saturday Morning: Define Your VIP Buyer (2 hours)
Step 1: Review your last 20 clients
Who paid the fastest? Who asked for extras? Who said “I wish you offered [X]”? Who had bigger budgets than you were charging?
Write down names. These are your VIP signals.
Step 2: Identify the VIP buyer profile
VIP buyers have 3 traits:
Higher urgency (need results in 30-60 days, not 90-120)
Higher budget (can pay 2-3x without approval)
Higher stakes (failure costs them $50K-$200K+)
Example: Jordan’s VIP profile was business owners at $200K-$500K annual revenue, hitting a ceiling. They had 60-90 days to break through, or they’d plateau for another year. The cost of delay: $50K-$100K in missed growth.
Step 3: Write the transformation statement
Format: “VIP clients go from [current state] to [desired state] in [timeline] through [differentiated method].”
Jordan’s: “VIP clients go from $200K-$500K revenue plateaus to $600K-$800K breakthrough in 90 days through weekly 1-on-1 strategy sessions and daily Voxer access.”
Clear current state. Clear outcome. Clear timeline. Clear method.
Saturday Afternoon: Build Your VIP Offer Stack (3 hours)
Step 1: Take your core offer and list every component
Jordan’s core group coaching:
2 group calls weekly (90 minutes each)
Slack community access
Monthly strategy template
Email support (48-hour response)
Step 2: Upgrade 3 components for VIP
Pick the 3 most valuable components. Upgrade them dramatically.
Jordan’s VIP upgrades:
Group calls → Weekly 1-on-1 calls (60 minutes)
Slack community → Daily Voxer access (respond within 4 hours)
Monthly template → Custom strategy built together live
Step 3: Add 1 premium-only component
What can you offer VIP clients that core clients don’t get? This is the “signature” of your VIP tier.
Jordan’s premium component: Quarterly business audit with written growth plan (12-page custom doc analyzing financials, offers, and bottlenecks).
Step 4: Price it
Formula: Core offer × 2.5-3.5 = VIP price
Jordan’s core: $4,500/month
Jordan’s VIP: $4,500 × 3 = $13,500/month
Check: Does this feel like 3x the value? If yes, price holds. If no, add another upgrade or reduce the multiplier to 2.5x.
Saturday Evening: Write Your VIP Sales Page (2 hours)
Structure:
Hook (100 words): Who this is for, what problem it solves, what timeline it delivers.
Jordan’s hook: “For business owners stuck at $200K-$500K revenue who need to break through to $600K-$800K in the next 90 days. Not group coaching. Not DIY templates. Private 1-on-1 strategy with daily access to solve problems as they appear. Limited to 3 VIP clients.”
What’s Included (300 words): List every component. Be specific.
Jordan’s components:
Weekly 1-on-1 strategy calls (60 min, recorded)
Daily Voxer access (4-hour response guarantee)
Custom quarterly business audit (12-page growth plan)
On-demand offer/pricing reviews (analyze proposals before you send)
Direct access to my network (warm intros to partners/vendors)
Investment (50 words): Price, commitment term, and application process.
Jordan’s investment: “$13,500/month. 6-month minimum commitment. Application required (15-min call to ensure fit). Limited to 3 VIP clients to maintain quality.”
Total page length: 450-500 words. A simple Google Doc or Notion page works. No fancy design needed.
Sunday Morning: Set Up Logistics (2 hours)
Step 1: Create an intake form
Use Typeform or Google Forms. Ask:
Current revenue
Revenue goal
Timeline (when do you need results by?)
Biggest bottleneck right now
Budget available
Step 2: Set up the calendar link
Use Calendly or SavvyCal. 15-minute VIP strategy call. Make it easy to book.
Step 3: Draft announcement email
Subject: New VIP Coaching — Limited to 3 Clients
Body: “Quick update: I’m opening 3 VIP coaching spots.
This is for business owners at $200K-$500K who need to break through to $600K+ in the next 90 days.
What’s different from group coaching:
Weekly 1-on-1 calls (not group)
Daily Voxer access (not 48-hour email)
Custom quarterly audits (not templates)
Investment: $13,500/month, 6-month minimum.
Details: [link to sales page]
Interested? Fill out application: [link to form]
Only 3 spots. First-come, first-served basis after qualification.
[Your name]”
Sunday Afternoon: Pre-Sell to Warm List (1 hour)
Step 1: Identify 10 warm prospects
Who’s asked about 1-on-1? Who’s shown urgency? Who has budget signals?
Step 2: Send a personal DM or email
“Hey [name], I’m opening 3 VIP coaching spots this week. You came to mind because [specific reason they’d be a fit].
This is private 1-on-1 work (not group) for founders at $200K-$500K who need to break through fast.
Interested in details? I can send the full breakdown.”
Step 3: Send to those who say yes
Forward the announcement email with the sales page link and the application form.
Monday: Public Launch (30 minutes)
Step 1: Send announcement to full email list
The email you drafted on Sunday morning. Send to everyone.
Step 2: Post on social (LinkedIn, X, Instagram)
“Launching VIP coaching today. 3 spots. $200K-$500K founders who need to break $600K+ in 90 days. Weekly 1-on-1 + daily access. $13,500/month. Application: [link].”
Step 3: Post in relevant communities
Where do your ideal buyers hang out? Post there. Keep it factual, not salesy.
Tuesday-Friday: Qualify and Close (15-20 hours across 4 days)
Step 1: Review applications as they come in
Look for:
Budget fit (can they pay $13,500/month?)
Urgency fit (do they need results in 60-90 days?)
Problem fit (is their problem something you solve?)
Step 2: Book 15-minute strategy calls with qualified applicants
Don’t pitch. Diagnose. Ask:
What’s the goal?
What’s the timeline?
What’s blocking you?
What happens if you don’t solve this in 90 days?
Step 3: Position VIP as a solution
“Based on what you shared, here’s what VIP would look like for you:
Week 1: [Immediate focus] Week 2-4: [Build phase] Week 5-8: [Scale phase] Week 9-12: [Optimize phase]
You’d get weekly 1-on-1 calls to course-correct and daily Voxer for real-time decisions. Investment is $13,500/month, 6-month commitment.
Sound like the right fit?”
Step 4: Send agreement if yes
Use HelloSign or DocuSign. Include:
Scope (what’s included)
Timeline (6 months)
Price ($13,500/month)
Payment terms (1st month upfront, then recurring)
Jordan’s 7-Day Timeline:
Saturday: Built VIP offer (7 hours total)
Sunday: Set up logistics, pre-sold to 10 warm prospects (3 hours)
Monday: Launched publicly via email and social (30 minutes)
Tuesday: Took 4 applications, booked 3 strategy calls
Wednesday: Ran 3 calls, sent 1 proposal
Thursday: Followed up, sent 2 more proposals
Friday: Closed first VIP client at $13,500/month
Timeline: 7 days from idea to first client. $13,500/month added. $162K annually.
Second VIP client closed in Week 2. Third closed Week 4.
Final: 3 VIP clients × $13,500 = $40,500/month in VIP revenue
Added to core: $81K + $40,500 = $121,500/month
But Jordan scaled back the core from 18 to 12 clients to free capacity for VIP.
Adjusted revenue: (12 × $4,500) + (3 × $13,500) = $54K + $40,500 = $94,500/month
Net gain: $94,500 - $81K = $13,500/month ($162K annually)
New time allocation: 24 hours weekly (down from 32) because VIP clients are higher leverage, and the core client count has been reduced.
Effective rate: $94,500 ÷ 96 hours = $984/hour (up from $633/hour)
That’s the protocol. 72 hours to build. 7 days to first client. $8K-$15K monthly added.
Three Moves That Make It Work
The protocol works because of three specific moves most founders skip.
Move 1: The Minimum Viable Differentiation
Most founders think VIP tiers need 10+ upgrades. Wrong. You need 3-4 meaningful upgrades, not 10 marginal ones.
The difference:
10 marginal upgrades:
Priority support (48 hours → 24 hours)
Monthly check-in call
Quarterly review
Access to a private Slack channel
Bonus template library
Early access to new content
Invitation to the annual retreat
Custom-branded materials
Dedicated account manager (same work, fancier title)
Certificate of completion
Value perception: Weak. Buyers see this as “core + extras,” not true premium.
3-4 meaningful upgrades:
Group → 1-on-1 weekly calls (format change)
Email support → daily Voxer access (response time 10x faster)
Templates → custom strategy built together (done-with-you vs. DIY)
Quarterly business audit (premium-only deliverable)
Value perception: Strong. Each upgrade is a category jump, not an increment.
Why it works mechanically: Premium buyers evaluate on perceived transformation, not feature count. Four category jumps feel more premium than ten incremental improvements.
Jordan tested both approaches. The first version had 12 upgrades (priority everything, bonus content, extra calls). Positioned at $10,500/month. Took 6 weeks to get the first client.
The second version had 4 upgrades (1-on-1 calls, daily Voxer, custom strategy, quarterly audit). Positioned at $13,500/month. First client in 5 days.
The lesson: Fewer, bigger upgrades sell faster than many small ones.
Move 2: The 6-Month Minimum Commitment
Most founders offer VIP month-to-month. That’s a mistake for three reasons.
Reason 1: Cash flow predictability
Month-to-month VIP = unpredictable revenue. Client churns in Month 3, you’ve got a $13,500 hole.
6-month minimum = $81K committed upfront (or monthly billing with 6-month contract).
Jordan’s cash flow:
Month-to-month scenario: Client 1 pays $13,500 × 3 months = $40,500, then churns. Revenue drops to $0 VIP revenue in Month 4.
6-month minimum: Client 1 commits $13,500 × 6 = $81K guaranteed. Even if they want to leave Month 3, the contract holds through Month 6.
Reason 2: Buyer psychology
Month-to-month signals “try it and see.” That attracts tire-kickers, not committed buyers.
6-month minimum signals “serious engagement only.” That filters for buyers who are ready to commit, not test.
Jordan’s conversion rate:
Month-to-month positioning: 12 applications, 5 calls, 1 close (8% conversion)
6-month minimum positioning: 8 applications, 6 calls, 3 closes (38% conversion)
Why: Serious buyers weren’t deterred by commitment. Unserious buyers self-selected out before applying.
Reason 3: Results delivery
Real transformation takes 90-120 days minimum. Month-to-month clients bail at 60 days (before results show), blame you, and leave bad reviews.
A 6-month minimum keeps them engaged through the result window. They see the transformation. They refer others.
The commitment term isn’t just revenue protection—it’s result protection.
Move 3: The Application Filter
Most founders take any buyer who can pay. That’s how you end up with nightmare VIP clients who demand 24/7 access and blame you for their lack of execution.
The application filter solves this. Before anyone can buy, they fill out 5 questions:
Current revenue
Revenue goal
Timeline (when do results need to happen?)
Biggest bottleneck
Budget available
Then you book a 15-minute call to qualify for fit.
Jordan’s qualification criteria:
Revenue: $200K-$500K (too low = can’t afford, too high = wrong fit)
Timeline: 60-120 days (shorter = unrealistic, longer = no urgency)
Bottleneck: Must be strategy/execution, not motivation/mindset
Budget: Must have $81K available (6-month commitment)
If they don’t fit all four, Jordan declines. Nicely. “Based on what you shared, I don’t think VIP is the right fit right now. Here’s what I’d recommend instead: [refer to core offer or competitor].”
Why this works: You’re selecting for success, not revenue. VIP clients who succeed refer more VIP clients. VIP clients who fail can damage your positioning.
Jordan declined 40% of applicants in Month 1. Those who were accepted had a 100% success rate (all hit goals within 6 months). Those successes generated 5 referrals. Referrals became VIP clients.
The application filter isn’t gatekeeping—it’s quality control that compounds.
The Hidden Problems Most Founders Miss
Three issues kill VIP tiers even when the protocol is followed correctly.
Problem 1: You Undercharge Because You’re Afraid
You build a strong VIP offer. Then you price it at $7,500/month instead of $13,500 because “I don’t know if people will pay that much.”
This tanks your positioning. $7,500 signals “slightly better than core,” not “premium tier.” Buyers perceive it as overpriced core, not a true VIP.
The fix: Price at 2.5-3.5× core offer minimum. If that feels scary, validate with one warm prospect before launching.
Text one ideal buyer: “I’m building a VIP tier with [list upgrades]. Thinking $13,500/month. Would that price make sense for someone at your stage?”
If they say “That’s high,” ask “What would feel right?” Their answer shows you the market perception.
Jordan tested $10,500 vs. $13,500 with warm prospects before launching.
At $10,500: “That feels like a deal.” (Signal: underpriced) At $13,500: “That’s premium, but fair if you deliver what you described.” (Signal: correct price)
Jordan launched at $13,500. First client closed in 5 days.
Don’t guess on pricing. Test with 2-3 warm prospects who represent your VIP buyer. Their reaction tells you if you’re in the right range.
Problem 2: You Oversell Capacity
You launch VIP. Demand is strong. You take 5 clients. Then 7. Then 10.
Now you’re working 50 hours weekly delivering VIP, and you’ve destroyed the premium experience. VIP clients notice. They churn.
The fix: Hard cap at 3-5 VIP clients maximum.
Why 3-5: At $13,500/month, 3 VIP clients = $40,500 monthly = $486K annually. That’s meaningful revenue from 15-20 hours weekly. Scaling to 10 VIP clients doesn’t 3x your revenue—it 3x your workload and kills quality.
Jordan capped at 3 VIP clients. When prospect #4 applied, Jordan said “VIP is full. I can add you to waitlist for next opening (typically 3-6 months) or refer you to a trusted colleague who offers similar work.”
Most waitlisted. When a VIP spot opened (one client completed 6 months), Jordan reached out to the waitlist. Closed in 48 hours because demand was already validated.
The cap isn’t artificial scarcity—it’s capacity protection that maintains quality.
Problem 3: You Don’t Sunset Core Clients to Make Room
You add 3 VIP clients. You’re still serving 18 core clients. Now you’re working 45 hours weekly instead of 32.
You’re making more money but burning out. VIP tier becomes a burden, not a benefit.
The fix: Sunset 30-50% of core clients to create capacity for VIP.
Jordan’s transition:
Started: 18 core clients × $4,500 = $81K monthly, 32 hours weekly
Added: 3 VIP clients × $13,500 = $40,500 monthly, +15 hours = 47 hours weekly
That’s unsustainable. Jordan reduced the core to 12 clients (freed 11 hours weekly).
Final: 12 core × $4,500 + 3 VIP × $13,500 = $94,500 monthly, 35 hours weekly
Revenue up $13,500/month. Hours up only 3/week. The effective rate jumped from $633/hour to $984/hour.
The key: VIP revenue should replace core revenue, not stack on top indefinitely. Otherwise, you’re just working more, not scaling smarter.
What Changes and What It Costs
This protocol requires two changes and costs one thing.
Change 1: Weekend Build Time
You’ll spend 7-10 hours over one weekend building the VIP offer, sales page, and logistics.
Most founders resist: “I don’t have a free weekend.”
Reality check: You’re losing $ 12K–$15 K per month by not having VIP. That’s $144K-$180K annually. A 7-hour weekend investment that generates $8K-$15K monthly is a 1,200-1,800× ROI.
If you can’t find 7 hours to build $144K in annual revenue, you’re not serious about growth.
Change 2: Qualification Discipline
You’ll need to decline applicants who don’t fit. That feels uncomfortable the first 2-3 times.
Jordan declined 6 of 15 applicants in Month 1. That felt like “turning away revenue.”
But the 9 accepted applicants had a 100% success rate. Those successes generated 5 referrals. The referrals became easier closes (pre-validated by word of mouth).
The 6 declined applicants? Two came back 6 months later after hitting Jordan’s revenue threshold. Both became VIP clients. Declining them early didn’t lose revenue—it delayed it until fit was right.
Qualification feels like a restriction. It’s actually revenue protection through client success optimization.
The Cost: 15-20 Hours Weekly Delivering VIP
VIP clients require more time than core clients. Jordan’s time breakdown:
Per core client: 1.5 hours weekly (group calls, email support)
Per VIP client: 5 hours weekly (1-on-1 calls, Voxer, custom work)
Three VIP clients = 15 hours weekly. That’s real-time commitment.
But the economics work: 15 hours generating $40,500 monthly = $2,700/hour effective rate.
Compare to core: 32 hours generating $81K monthly = $2,531/hour.
VIP has slightly better hourly economics, but the real win is revenue concentration. Three relationships generating $40,500 vs. eighteen relationships generating $81K.
Fewer relationships = less coordination tax, easier to deliver excellence, stronger word of mouth.
That’s the trade. More time per client, but fewer total clients and higher total revenue.
FAQ: 72-Hour VIP Tier Build Protocol
Q: How do I use the 72-Hour VIP Tier Build Protocol to add $8K–$15K in monthly revenue?
A: Spend 7–10 hours over one weekend defining your VIP buyer, building a 2.5–3.5× VIP offer, writing a 450–500 word sales page, and setting up applications so you can launch Monday and close your first $8K–$15K client by Friday.
Q: What happens if I keep delaying a VIP tier while I’m at $75K–$100K/month?
A: You keep referring away or underpricing 6–12 high-urgency buyers a year, which quietly costs $96K–$180K annually and keeps your effective rate stuck around $600–$700/hour instead of jumping toward $984/hour.
Q: How much did Jordan gain by adding a VIP tier instead of staying at 18 clients on the core offer?
A: Jordan moved from 18 clients at $4,500 ($81K/month and 32 hours) to 12 core plus 3 VIP clients at $13,500 ($94,500/month and 24–35 hours), adding $13,500 in monthly revenue ($162K annually) while raising the effective rate from $633/hour to $984/hour.
Q: How do I use the 72-Hour VIP Tier Build Protocol with its weekend schedule before launching publicly on Monday?
A: On Saturday you define your VIP buyer, write the transformation statement, and build the VIP offer stack; on Sunday you write a 450–500 word sales page, set up the intake form and 15-minute calendar link, and pre-sell to 10 warm prospects so that by Monday you can email your list, post on social, and start taking applications.
Q: When is a founder between $50K and $125K/month ready to add a VIP tier?
A: Once you have a solid core offer at $3,000–$6,000, 18–30 active clients, 30–35 delivery hours per week, and consistent signals like “Do you offer something more intensive?” or “Can I get more time with you?”, you’re ready to package VIP at $8K–$15K with 1-on-1 access and faster results.
Q: What happens if I try the 6-Week Perfect Build instead of the minimum viable 72-hour VIP protocol?
A: You can easily spend 40 hours over 6 weeks designing complex VIP systems—like 40-page onboarding docs and custom Notion templates—launch to crickets, and end up with zero sales in 30 days plus sunk psychological cost, exactly like Jordan’s first failed attempt.
Q: How do I set VIP pricing and structure so it clearly differentiates from my core offer?
A: Take your core monthly price and multiply it by 2.5–3.5 (for example $4,500 × 3 = $13,500), then upgrade 3 core components—such as moving from group to weekly 1-on-1 calls, from 48-hour email support to daily Voxer with 4-hour response, and from templates to custom strategy plus a quarterly audit—so VIP buyers see clear category jumps, not just “priority” extras.
Q: What happens if I just triple my price with no real differentiation in the VIP tier?
A: Buyers compare the $4,500 core and a $13,500 “VIP” that only adds “priority access,” see no tangible upgrades in access, speed, or custom work, and treat the higher price as overpriced core, leading to slow or zero sales even if you have strong demand in your market.
Q: How do the Minimum Viable Differentiation, 6-month commitment, and application filter work together to make this tier reliable?
A: You create 3–4 big upgrades instead of 10 marginal ones, require a 6-month minimum so each VIP client represents $81K in committed revenue, and run applicants through a 5-question form plus a 15-minute call to filter for $200K–$500K revenue, real 60–120 day urgency, strategy-focused bottlenecks, and $81K budget so you end up with 3–5 ideal VIP clients instead of 7–10 misaligned ones.
Q: How much revenue and time can I realistically add in the first 30–60 days after launching a VIP tier this way?
A: Following Jordan’s timeline—7–10 build hours, first client closed in 7 days at $13,500/month, second in Week 2, third in Week 4—you can add $13,500–$40,500 in monthly VIP revenue ($162K–$486K annually), then trim 30–50% of core clients to land around $94,500/month on 24–35 weekly hours.
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➜ Help Another Founder, Earn a Free Month
If this system just saved you from losing $96K–$180K annually by delaying a VIP tier, share it with one founder who needs that relief.
When you refer 2 people using your personal link, you’ll automatically get 1 free month of premium as a thank-you.
Get your personal referral link and see your progress here: Referrals
Get The Toolkit
You’ve read the system. Now implement it.
Premium gives you:
Battle-tested PDF toolkit with every template, diagnostic, and formula pre-filled—zero setup, immediate use
Audio version so you can implement while listening
Unrestricted access to the complete library—every system, every update
What this prevents: Losing $96K–$180K per year by delaying a 72-hour VIP build that adds $8K–$15K monthly.
What this costs: $12/month. A limited investment, high-impact against founders quietly burning $162K a year by skipping VIP tiers.
Download everything today. Implement this week. Cancel anytime, keep the downloads.
Already upgraded? Scroll down to download the PDF and listen to the audio.
