The Signal Grid: Cut 80% of Busywork, Uncap $30K Months
Most founders at $10K–$20K aren’t short on ideas — they’re buried under priorities that don’t move revenue. The Signal Grid helps you cut 80% of busywork and unlock your next $30K month.
Why You’re Stuck
You’re not stuck because you’re not working hard enough. You’re spinning because you’re fixing the wrong thing.
At $12K/month, you can get away with working on everything. At $30K/month, that’s exactly what holds you back.
Here’s how this plays out in real numbers.
A consultant earning $9K/month had been stuck there for eight months — 55 hours a week, constantly in motion but going nowhere.
She tracked ten different metrics: traffic, engagement, email opens, social followers, revenue, expenses, pipeline value, close rate, average deal size, monthly growth rate.
Ten dashboards. Ten numbers screaming for attention every morning.
I asked her one question: “Which number, if doubled, would change everything?”
Silence for 20 seconds.
“I... don’t know. Maybe all of them?”
That’s the problem. She didn’t know what to ignore. And that’s exactly why she was stuck at $9K working 55 hours weekly.
You’ve probably had that same moment — staring at ten priorities, unable to pick one.
Here’s the real gap: it isn’t effort — it’s knowing what to ignore.
In 73% of stalled businesses I’ve audited, founders waste 18-24 hours weekly on work that generates zero revenue. That’s not a guess. That’s business reality.
80% of what fills your day doesn’t move the one number that matters this week. The real mistake isn’t working too little. It’s working too much on the wrong stuff.
The Pattern That Keeps You There
Now that you’ve seen how one wrong fix stalls growth, here’s where that mistake usually hides at each level.
At every revenue stage, there’s a predictable pattern:
At $5–12K/month: Working on too many low-value activities
At $12–25K/month: Running too many offers or underpricing
At $25–50K/month: Complexity without systems or unclear positioning
At $50K+/month: Lack of delegation (covered in future articles)
The bottleneck you had at $8K won’t be the bottleneck at $18K. What got you here won’t get you there.
Here’s the pattern: treating every task like it matters equally.
It doesn’t.
A coach spends 15 hours weekly responding to every social media comment. Feels like engagement. Feels productive.
The math: 15 hours × 52 weeks = 780 hours yearly = 19.5 work weeks on work that generates zero revenue.
Meanwhile, her email list (which generates 80% of her clients) gets 2 hours weekly. That’s backwards.
A consultant spends 10 hours weekly in Slack “staying aligned with team.” Two-person team. Most messages don’t need to be real-time.
The cost: 10 hours × 52 weeks = 520 hours yearly = 13 work weeks of fragmented attention.
His deep work gets squeezed into whatever’s left. Revenue stuck at $11K for 9 months.
An agency owner attends 5 networking calls weekly. Feels like business development.
The result: 5 hours × 52 weeks = 260 hours yearly = 6.5 work weeks.
Zero clients from networking in 12 months.
His outreach (which closes ~40% of qualified leads) gets 1 hour weekly. He’s starving what works to feed what doesn’t.
At $15-30K/month, the pattern shifts.
A course creator spends 15 hours weekly creating content that gets thousands of views. Zero sales.
When we audited her funnel: 50K monthly views → 0.1% email capture (50 people) → 0% sales (no sales emails, just “value”).
15 hours weekly on content = 780 hours yearly = zero revenue contribution.
Her only sales came from a short quarterly promo sequence — it converted at 8% and brought in $24K each time (≈$8K/month averaged).
We killed the view-chasing content. Built a weekly email sequence designed to convert.
$8K/month → $22K/month in six weeks. Same effort. Different filter.
At $30-50K/month, the problem isn’t a lack of effort. It’s complexity without systems.
One consultant was running 4 different service packages, 3 pricing tiers per service, 2 delivery models, and custom proposals for everything.
Result: Every client required custom thinking. Nothing could scale.
She was working 60 hours weekly to maintain $32K/month. Stuck there for 7 months.
We cut to 2 service packages, 1 price point each, 1 delivery model, templated proposals.
$32K/month → $48K/month within 90 days working 40 hours weekly.
Why? Efficiency compounds. Complexity kills it.
You’ve probably diagnosed your own business the same way.
Think you need more traffic? You need better conversion. Think you need a new offer? Finish the one you started. Think you need a hire? Build a system first.
Every business has one bottleneck. Fix it and everything flows. Ignore it, and nothing moves.
Silent.
This isn’t theory. This is how revenue actually moves.
Getting clarity from this breakdown?
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The Signal Grid Framework
This is what I walk every overwhelmed founder through.
Three steps. Takes 10 minutes initially. Changes everything.
Move 1: Diagnose — Map What’s Stealing Focus
Most founders don’t realize how much noise they’re carrying until they see it mapped.
One coach felt “scattered” but couldn’t explain why. He joked that his browser had fewer tabs than his to-do list.
We did a seven-day audit.
Information Inputs:
47 Slack channels (actively checked: 6)
23 newsletter subscriptions (read: 2)
8 podcasts queued (listened: 0)
12 group chats (valuable: 1)
6 recurring meetings (necessary: 2)
5 dashboards (used: 1)
Time Breakdown:
Context switching between tools: 8 hours weekly
Reading/processing low-value info: 6 hours weekly
Attending low-ROI meetings: 4 hours weekly
Total waste: 18 hours weekly = 936 hours yearly = 23 work weeks.
He was losing nearly half a year to noise.
We applied a simple scoring system.
Score each input 1-5:
5 = Directly generates revenue or saves significant time
4 = Supports revenue generation or efficiency
3 = Helpful but not critical
2 = Low value, mostly FOMO
1 = Pure noise
The Rule:
Under 3: Kill it for 30 days. See what breaks. (Spoiler: Nothing breaks.)
3-4: Keep but make intentional. Set boundaries.
5: Protect and prioritize.
His Cuts:
Slack: 47 → 6 channels (killed 41)
Newsletters: 23 → 2 (unsubscribed from 21)
Podcasts: 8 → 0 (deleted all)
Group chats: 12 → 1 (muted 11)
Meetings: 6 → 2 (declined 4 recurring)
Dashboards: 5 → 1 (closed 4 tabs permanently)
Noise cut. Focus returned. Capacity unlocked.
Got 18 hours back weekly. Used 12 hours for client delivery and strategy. Took on 3 more clients at $2K each.
$11K/month → $17K/month in 60 days. Working fewer hours.
Another agency owner was “staying informed” with 31 newsletters, 8 podcasts, 5 YouTube channels, and 12 Twitter lists.
She read maybe 10% of it. The other 90% created guilt (”I should catch up”), mental clutter, and decision fatigue.
Zero business value.
We cut 80% (kept 6 highest-value sources).
Result: Mental clarity came back in 3 days. Decisions got faster. She closed 2 deals she’d been “thinking about” for weeks.
Noise cut. Capacity unlocked. Revenue followed.
The Math You Need to See:
At $30K/month, her time was worth approximately $150/hour (200 working hours monthly).
18 wasted hours weekly = 72 hours monthly = $10,800 in opportunity cost.
Over a year: $129,600 in lost potential.
Cutting noise isn’t about working cleaner — it’s about reclaiming the revenue you’re already losing.
Do this today:
List every information input (Slack channels, newsletters, meetings, dashboards, group chats, social feeds). Score each 1-5 based on revenue impact or necessity. Kill everything under 3 for 30 days. Track what breaks (hint: nothing will).
Across 41 founder audits, I’ve seen this pattern: 60% of their “staying informed” activities produce zero business value.
Move 2: Decide — Pick One Thing That Unlocks Everything
At every revenue stage, there’s one primary constraint blocking the next level.
Most founders work on ten things. Smart ones find the one.
One coach was running a group program ($2K), 1-on-1 coaching ($1.5K), mini-course ($297), and membership ($47/month).
Four revenue streams. All competing for attention. All underperforming.
Her split:
Group: $4K/month (2 members), 12 hours delivery
1-on-1: $6K/month (4 clients), 16 hours delivery
Course: $891/month (3 sales), 4 hours marketing
Membership: $141/month (3 members), 8 hours management
Total: $11K for 40 hours weekly. Stuck for 7 months.
The Analysis:
1-on-1: $6,000 / 16 hrs (≈$375/hr) — low scalability
Group: $4,000 / 12 hrs (≈$333/hr) — high leverage
Course: $891 / 4 hrs (≈$223/hr) — scalable, underfed
Membership: $141 / 8 hrs (≈$18/hr) — poor margins
The membership was generating $18/hour while eating 8 hours monthly. Terrible margins.
The course at $223/hour and the group at $333/hour had potential but were starved for attention.
The Fix:
We killed two: membership and course.
Why? Membership was a time drain with terrible margins. The course required completely different marketing than her core offers.
New Focus: 1-on-1 and group only.
Reallocated 12 hours to 6 hours sales and marketing, 6 hours improving group program delivery.
Result:
Group: 2 → 7 members = $14K/month
1-on-1: 4 → 5 clients = $7.5K/month (raised price to $1.5K)
$11K/month → $21.5K/month working 38 hours weekly.
Revenue nearly doubled by doing less, not more.
Another consultant’s problem wasn’t offers. It was pricing.
Charging $1,500 for projects taking 40 hours. Effective rate: $37.50/hour.
Market rate for his expertise: $150-200/hour minimum.
The constraint: underpricing meant he needed volume. Volume meant no time for marketing. No marketing meant stuck at capacity.
We raised pricing to $4,500 for the same deliverable.
Fears: “I’ll lose all my clients.”
Reality:
Lost 2 price-sensitive clients
Kept 4 clients (happily paid new rate)
New clients: 2 at new rate (closed easier because price signaled premium)
Old: 6 clients × $1,500 = $9K/month, 240 hours
New: 6 clients × $4,500 = $27K/month, 240 hours
Phase 2: Used higher margins to work less. With 5 clients the next month, systems cut delivery to ~28 hours per project (≈140 hours total).
$9K/month → $22.5K/month at ~35 hours weekly.
An agency owner’s problem: offer clarity.
Website pitch: “We help businesses grow through digital marketing, social media management, content creation, SEO, email marketing, and strategic consulting.”
Translation: “We do everything and nothing.”
Conversion rate: 1.2% (website visitors to booked calls).
We rewrote to: “We get local service businesses 30+ qualified leads monthly through Google Ads. Guaranteed or you don’t pay.”
One service. One outcome. One guarantee. One audience.
Conversion rate: 1.2% → 4.8%
The Math:
Traffic: 1,000 monthly visitors (unchanged)
Old: 12 calls booked, 3 closed = $9K
New: 48 calls booked, 12 closed = $36K
Same traffic. 4x revenue. Just clarity.
The Pattern Across All Stages:
$5-15K: Usually working on too many low-value activities
$15-30K: Usually running too many offers or underpricing
$30-50K: Usually complexity or unclear positioning
The Question:
Before you touch anything tomorrow, ask: “Does this move my primary constraint, or does it just keep me busy?”
If it’s the second one, it’s noise.
Move 3: Execute — Make It Small Enough to Finish Today
Big goals create paralysis. Small completions create momentum.
One consultant decided to “rebuild my entire client experience.”
Six months later: still not done. Paralyzed by scope. Made zero progress.
Revenue flat at $8K the entire time.
Why it failed: The goal was huge, vague, and had no completion point.
We broke it into eight pieces:
Week 1: New welcome email (2 hours)
Week 2: Onboarding checklist (3 hours)
Week 3: First session template (2 hours)
Week 4: Mid-program check-in template (2 hours)
Week 5: Resource library (3 hours)
Week 6: Completion certificate (1 hour)
Week 7: Referral request sequence (2 hours)
Week 8: Testimonial collection system (2 hours)
Each piece: finished and implemented within 7 days.
By week 8, the entire client experience was rebuilt.
Email rebuilt. Onboarding rebuilt. Delivery rebuilt.
Clients noticed immediately. Perceived quality jumped. Referrals jumped from 1 every 3 months to 2 per month.
$8K/month → $14K/month within 120 days.
The difference? Speed of progress.
One coach had 32 tasks on her list. All marked “priority.”
Problem: When everything’s priority, nothing is.
She felt overwhelmed. Accomplished nothing for two weeks.
We applied the “6 Rule”: From 32 tasks, pick the six that move revenue this week. Everything else goes on the “Later” list.
Her 6:
Send proposal to warm lead
Follow up with 3 past proposals
Record week 3 module for group program
Email list with offer
Post LinkedIn content with CTA
Client strategy session prep
She finished all 6 in one day.
Energy came back. Confidence returned. Momentum built.
Next week: Picked 6 more from the remaining 26. Finished 5.
Within 30 days: Original 32 tasks became 14 completed + 4 still relevant + 14 realized they never mattered.
Another consultant had “create content strategy” on her list for 6 weeks. Never touched it.
Why: Too vague. Too big. No clear completion.
We changed it to: “Write one post.”
Done in 90 minutes. Posted on LinkedIn. Got traction. Got a $3K client from it.
She repeated: One post per week for 12 weeks. Built a content engine that generated 4 clients = $12K.
The Pattern:
Vague goals create avoidance: “Improve my sales process” (when? how? what counts as done?), “Build a content strategy” (too abstract), “Scale my business” (meaningless).
Concrete tasks create completion: “Rewrite my discovery call script by Friday,” “Write one LinkedIn post by Wednesday 10am,” “Send 20 outreach emails by end of today.”
Each has a clear finish line. Your brain loves finish lines.
One agency owner said yes to everything: speaking gigs, podcast interviews, coffee chats, “collaboration” calls, networking events.
Calendar: full. Revenue: flat at $16K/month for 5 months.
Time audit:
Speaking/podcasts: 8 hours monthly, generated 0 clients in 6 months
Coffee chats: 6 hours monthly, generated 1 client in 6 months
Networking: 8 hours monthly, generated 0 clients in 6 months
“Collaboration” calls: 4 hours monthly, generated 0 partnerships
Total: 26 hours monthly = 312 hours yearly = nearly 8 work weeks on activities with near-zero ROI.
Meanwhile, his direct outreach (email + LinkedIn) converted at 12% and took 4 hours monthly.
The Fix:
Said no to everything external for 30 days. Only: client work + direct outreach.
Increased outreach time: 4 hours → 16 hours monthly.
Result:
Outreach volume: 40 → 160 messages monthly
Responses: 5 → 19 (12% hold)
Calls booked: 3 → 12
Closed: 1 → 4 at $3K each
$16K/month → $28K/month.
The opportunity cost of saying yes to low-ROI activities: $12K/month = $144K yearly.
Edge case: founders with strong inbound can survive scattered focus longer—but they still pay opportunity cost. Growth stalls eventually.
The Rule:
Every yes to something is ten hidden nos to something else.
Most founders forget that part.
What Changes When You Install The Filter
Here’s the pattern I see when founders implement this system:
Mental clarity returns within days.
One coach: “I realized 80% of my to-do list was just making me feel busy. It wasn’t moving anything forward.”
Decision speed increases.
One consultant: “I used to agonize over what to work on each morning. Now it’s obvious.”
Task lists shrink dramatically. From 40+ items to under 10 that matter. Everything else was noise pretending to be work.
Within 30 days, more gets shipped.
One consultant shipped three complete offers in 30 days after being stuck for 4 months.
Why? Focus stopped scattering.
Revenue increases.
One agency owner: $13K/month → $27K/month in 90 days by cutting non-revenue work from 30 hours weekly to 5 hours.
Time frees up.
One coach: 17 weekly meetings → 4 weekly meetings. 13 hours reclaimed. Used for deep work.
$9K/month → $18K/month in 90 days.
Within 90 days, the drowning feeling disappears. Replaced by control and direction.
One consultant: “I used to wake up stressed about ‘everything I had to do.’ Now I wake up clear on the one thing that matters today.”
Momentum becomes predictable.
One founder: 63 open tabs + 18 active projects → 8 tabs + 3 projects.
Shipped two products in 30 days. Made $11K from those 2. First time in a year he’d finished anything.
Revenue stages break through.
The pattern:
Stuck at $8-12K → breaks to $18-25K
Stuck at $15-20K → breaks to $30-40K
Stuck at $25-35K → breaks to $50-60K
Why? Because the constraint wasn’t effort. It was focus.
The Underlying Math:
At $20K/month working 50 hours weekly, effective rate: $100/hour (200 hours monthly).
If 40% of the time is noise (20 hours weekly = 80 hours monthly), that’s $8,000 monthly in wasted capacity.
Over a year: $96,000 in lost opportunity.
Cutting noise isn’t about “working less.” It’s about reclaiming $96K in annual capacity for revenue-generating work.
The Real Cost of No Filter
One consultant spent six months building a course nobody asked for.
Why? Because “building” felt productive. Felt like progress. Felt safer than selling.
Revenue: flat at $7K the entire time.
Launched: Made $800 total.
Six months of nights and weekends = $800. Think about that. Six months.
Meanwhile, his consulting (which he ignored while building) could’ve generated an additional $30K in that period if he’d just done sales outreach.
Opportunity cost: $30,000.
One coach spent a year creating content that got engagement but zero conversions.
42 posts. Thousands of likes. Hundreds of comments. Zero clients.
Felt like progress. Wasn’t.
Meanwhile, her email list (5,000 subscribers, no sales emails sent) sat dormant.
When we finally sent one sales email: 8 clients in 2 weeks = $12K.
That email took 45 minutes to write. 45 minutes she’d avoided for a year.
The cost of focusing on likes instead of revenue: 12 months, potentially $100K+ in lost clients.
An agency owner hired three people before documenting any process.
“I need help!”
Team grew. Chaos grew faster.
Numbers:
Revenue: $18K → $21K (+$3K)
Payroll: $0 → $15K (+$15K)
Net: $18K → $6K (-$12K)
He was making less money working more hours managing a team that had no systems to follow.
Six months later: Let go of 2 people. Kept 1. Finally, built systems first.
Result:
Revenue: $28K
Payroll: $5K
Net: $23K
The lesson: Systems before scale. Filter before team.
The Pattern: Every week you work without a filter costs you months of actual progress.
Clear.
The founder who’s clear on what matters moves at 3-5x the speed of the founder who’s busy with everything.
This isn’t motivational. This is business math.
Your Move (Start Before Tomorrow)
Before you check your inbox tomorrow morning, do this:
Today (10 minutes):
List everything competing for your attention: Every Slack channel, newsletter, meeting, dashboard, group chat, social feed
Score each 1-5 based on revenue impact or necessity (5 = Directly generates revenue or saves major time, 1 = Pure noise)
Cut everything under 3 for 30 days: Unsubscribe, mute, decline, delete. Track what breaks (hint: nothing)
Tomorrow (5 minutes):
Pick your one primary constraint: What’s the single thing blocking your next revenue stage? More offers? Better pricing? Clearer message? More focus?
Ask before every task: “Does this move my constraint or just keep me busy?” If it’s busy work, skip it
This Week (30 minutes):
Shrink your biggest task until it fits in 30 minutes or less: “Rebuild everything” → “Rewrite welcome email.” “Create strategy” → “Write one post”
Finish one complete thing before starting anything new: Completion creates momentum. Starting creates clutter
Say no to one thing you’d normally say yes to: Track the time saved. Reallocate to your constraint
Your Turn
What’s one thing you’re doing that you know — deep down — isn’t working, but you’re still doing it anyway?
Drop your answer below. I read every reply.
Be honest. We all have at least one.
Up Next: The Momentum Formula
In “The Momentum Formula: Stop the Leaks Stalling You at $12K,” we unpack why businesses rarely stall from big failures—but from the quiet energy drains that pile up every day.
Subscribe to get the full breakdown when it drops.
Navigate The Clear Edge OS
Start here: The Complete Clear Edge OS — Your roadmap from $5K to $150K with a 60-second constraint diagnostic.
Use daily: The Clear Edge Daily OS — Daily checklists, actions, and habits for all 26 systems.
LAYER 1: SIGNAL (What to Optimize)
The Signal Grid • The Bottleneck Audit • The Five Numbers
LAYER 2: EXECUTION (How to Optimize)
The Momentum Formula • The One-Build System • The Revenue Multiplier • The Repeatable Sale • Delivery That Sells • The 3% Lever • The Offer Stack • The Next Ceiling
LAYER 3: CAPACITY (Who Optimizes)
The Delegation Map • The Quality Transfer • The 30-Hour Week • The Exit-Ready Business • The Designer Shift
LAYER 4: TIME (When to Optimize)
Focus That Pays • The Time Fence
LAYER 5: ENERGY (How to Sustain)
The Founder Fuel System • $100K Without Burnout
INTEGRATION & MASTERY
The Founder’s OS • The Quarterly Wealth Reset
AMPLIFICATION (AI & Automation)
The Automation Audit • The Automation Stack
Apply The System (Premium)
You’ve seen how the Signal Grid works.
The Premium Toolkit gives you the templates and trackers to build it in under 10 minutes. Included in your $12/month Premium access—one lunch for a framework that can reclaim 15+ hours weekly.
The Signal Grid System (110-page PDF)
Complete 1-5 Scoring System — Score activities by revenue impact (5=critical revenue/saves time, 4=supports revenue, 3=helpful not critical, 2=minimal impact, 1=pure noise), apply decision matrix (5=protect and schedule first, 4=keep with boundaries, 3=review in 30 days, 2=cut for 30 days test, 1=delete permanently)
Full Audit Categories — 7 areas to score: Communication (Slack/Teams/Discord), Information Inputs (newsletters/podcasts), Meetings (recurring/ad-hoc), Dashboards (analytics/monitoring), Projects (active/someday), Offers (revenue streams), External Commitments (speaking/collaborations)
Revenue-Per-Hour Calculator — Calculate effective hourly rate (monthly revenue ÷ 200 hours), monthly opportunity cost (weekly waste hours × 4 × hourly rate), yearly waste, per-offer revenue rates
Time Reclamation Tracker — Track daily Week 1 (what broke: usually nothing, time reclaimed, clarity improvement), then weekly Weeks 2-4 measuring time saved, revenue impact, mental clarity (1-10 scale)
3 Complete Case Studies — Consultant cuts 47 Slack channels/23 newsletters ($11K→$17K reclaiming 18 hrs/week), coach kills 2 of 4 offers focusing on highest $/hour ($11K→$21.5K), consultant raises pricing 3× same deliverable ($9K→$27K working less)
3 word-for-word templates — Before/After Summary (top 3 noise cut, hours reclaimed, reallocation breakdown, revenue impact, clarity shift), One-Page Printable Worksheet (top 5 noise sources, core 3 to protect, weekly time reclaimed), Template decline messages (meetings, newsletters, commitments)
Constraint decision tools — Revenue breakdown calculator, revenue-per-hour by offer, constraint identification flowchart, action prioritization matrix
Inside the System Audio (10 minutes)
Real case: Agency owner Marcus cuts 28 newsletters, 18 Slack channels, 3 recurring meetings (reclaims 18 hrs weekly = 4 work weeks yearly), reallocates to sales/systems, $18K→$34K working 42 hrs vs 58 hrs in 90 days
The 3 mistakes — Over-scoring everything because of FOMO (if 8 things are “5” you have chaos not priority), cutting but not protecting reclaimed time (filled with new busywork instead of revenue work), thinking clarity happens instantly (brain needs 7-14 days to decompress from reaction mode)
How to know what to cut vs keep — 3 questions: Has this made you money in last 90 days? If you stopped for 30 days would something break? Would you pay $500/month for this? Anything scoring 4-5 on revenue impact keeps, everything else cut
What to do with reclaimed time — Marcus: 8 hours deep client work (quality up, retention improved, 1 client referred 2 new), 6 hours sales/outreach (40 messages weekly at 15% conversion = 24 calls monthly, 25% close = 6 new clients at $3K = $18K new MRR), 4 hours building systems (saved another 5 hours within 60 days, compounding started)
Implementation Checklist
Day 1: Brain dump all inputs (30 min) — 7 categories: communication, information, meetings, dashboards, projects, offers, external. Count totals, estimate weekly hours per category, calculate opportunity cost (hourly rate × waste hours × 52)
Day 2-3: Score everything 1-5 (15 min daily) — Use 90-day revenue test (”Has this generated revenue or prevented major problem?”), mark everything under 3 for cutting
Days 4-7: Cut everything under 3 (15 min daily) — Unsubscribe newsletters, leave/mute Slack channels, decline recurring meetings, delete/archive projects, close dashboard tabs. Use template messages, test 95% never missed
Week 2: Identify constraint (1 hour) — Map revenue breakdown, calculate revenue-per-hour for each offer, use constraint decision tree to find bottleneck, model change (current vs projected state)
Weeks 3-8: Execute daily actions (30-60 min daily) — Break constraint into 30-min tasks, complete 1-3 actions daily, track completion and results, adjust weekly based on what works
Ongoing: Weekly reviews (15 min Fridays) — Track time reclaimed, revenue impact, constraint status, what worked/didn’t work, set next week’s 3 actions. Quarterly: deep re-audit all 7 categories (noise creeps back, business changes)
Build-it-yourself cost: 8-12 hours of trial and error
Premium cost: Included in your $12/month subscription
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