Raise Prices 15–30% Without Losing Clients: Price Increase Protocol for $75K–$100K Operators
Founders at $70K–$90K lose $18K–$36K yearly by underpricing; use this 4-week process to raise rates 20–30% without losing most clients.
The Executive Summary
Founders at $70K–$90K lose $216K–$432K annually by freezing prices out of fear; this 4-week Price Increase Protocol raises rates 20–30% while keeping 88–92% of clients and upgrading your client base.
Who this is for: Service founders, consultants, and agencies at $50K–$120K/month who work 40–50 hours a week, haven’t raised prices in 12–18 months, and suspect their “easy yes” closes are really underpricing signals.
The Price Increase Problem: You’re charging $3,500–$5,000 when the market is $5,000–$7,000, or $8,000–$10,000 when peers are at $10,000–$13,000—leaving $18K–$36K per month and $216K–$432K per year on the table while legacy clients sit 20–40% below market.
What you’ll learn: The 4-Week Price Increase Protocol (Week 1 Announcement, Weeks 2–3 Transition, Week 4 Lock), the 60-Day Notice Window, the Prepay Option, the Replacement Math, and why “Big Jump,” “Gradual Ghost,” and “Apology Increase” strategies fail.
What changes if you apply it: You go from 9 clients at $8K ($72K/month) to 9 clients at $10,320 ($92,880/month), accept 8–12% churn, replace 1–2 underpriced clients within 2–6 weeks, and add around $20,880 in monthly profit ($250,560 annually) without working more hours.
Time to implement: Spend 3–4 hours drafting precise communications, give 60 days’ notice, run the full 4-week protocol, and reach new pricing across your base within 30–60 days, with replacement of churned clients typically inside 18 days.
Written by Nour Boustani for $50K–$120K/month founders and operators who want to capture $18K–$36K in monthly underpriced revenue without chaotic churn, apologetic emails, or random price tests.
Keeping underpriced legacy clients 20–40% below market can quietly cost you $216K–$432K a year in missed revenue. Upgrade to premium and prevent the repeat.
The $216K Cost of Staying “Safe”
Most founders delay price increases for years. They’re afraid of losing clients. That fear costs them $20K-$40K annually in underpricing, while they work the same hours.
Here’s what that fear costs in real numbers.
Elena, Brand Strategist, is stuck at $72K/month.
Current state:
9 clients × $8,000 monthly = $72K/month
45 hours weekly delivering
Effective rate: $72K ÷ 180 hours = $400/hour
The problem: Rates unchanged for 18 months.
Market rate for her work: $10,000-$12,000.
Gap: $2,000-$4,000 per client = $18K-$36K monthly = $216K-$432K annually in underpricing.
She tried increasing rates by 50% in one move. 4 of 9 clients (44%) said no. She backed down. Stayed at $8K.
The fear? Losing clients. The cost? $216K+ annually in missing revenue.
The issue isn’t that you can’t raise rates. It’s those massive jumps (30-50%) that shock clients and trigger churn.
But 15-30% increases, properly sequenced over 4-6 weeks? Different economics. Clients adjust. You keep 90%+. Lost 1 of 9 clients (11% churn)? You still make $21K more monthly.
The protocol exists. Most founders don’t know it.
Here’s the Price Increase Protocol—a 4-week sequence that raises rates 20-30% while keeping 88-92% of clients.
Week 1: announce
Weeks 2-3: transition
Week 4: lock. Math, not fear
The Pattern That Keeps Operators Stuck
Elena’s pattern repeats at every revenue stage. Founders underprice because they’re optimizing for today’s comfort, not tomorrow’s revenue.
At $50K-$75K: Pricing 20-30% below market because “clients can’t afford more.”
At $75K-$100K: Delaying increases because “now isn’t the right time.”
At $100K-$125K: Avoiding premium tiers because “my clients aren’t premium buyers.”
At $125K+: Keeping legacy pricing because “loyal clients deserve grandfathering.”
The pattern: fear disguised as loyalty.
The cost: $200K-$500K annually in underpricing.
Most test pricing is random. Wrong. That creates chaos and churn. The protocol sequences changes, manages transitions, and keep 88-92% of clients. Surgical, not reactive.
At $50K-$70K/month:
You’re charging $3,500- $5,000 when the market rate is $5,000- $7,000. That’s $18K-$24K monthly ($216K-$288K annually) left on the table.
What it looks like: You book calls with qualified prospects. They say yes immediately. No negotiation. No pushback. That’s a pricing signal you’re missing.
Typical mistake: You think easy closes mean you’re good at sales. Actually, you’re underpriced. Buyers willing to pay $7K are getting a deal at $5K.
The fix: 25% increase over 4 weeks captures $15K-$18K monthly while keeping 90%+ of clients.
At $70K-$90K/month:
You’re charging $8,000-$10,000 when the market rate is $10,000-$13,000. That’s $18K-$27K monthly ($216K-$324K annually) in underpricing.
What it looks like: Clients renew without hesitation. Referrals accept your rate immediately. You haven’t raised prices in 12-18 months. You’re working more hours at the same rate.
Typical mistake: You wait for “the right time.” January? Too early. July? Too slow. October? Year’s almost over. There’s never a perfect moment.
The fix: a 20-30% increase, sequenced over 4 weeks, adds $14K-$21K monthly. One client churns (11%)? You’re still up $ 12K–$18 K per month.
At $90K-$120K/month:
You’ve got legacy clients at old rates, new clients at higher rates, and confusion everywhere. The pricing gap costs $20K-$35K monthly ($240K-$420K annually).
What it looks like:
Client A pays $8K (signed 2 years ago).
Client B pays $12K (signed last month).
Same deliverable. Different prices. You resent Client A’s rate.
Typical mistake: You grandfather everyone forever. “They’ve been loyal.” Sure. But loyalty doesn’t pay your team or fund your growth.
The fix: Transition protocol raises legacy clients to market rate over 60 days. Keeps 85-90% of them. Equalizes pricing. Adds $18K-$28K monthly.
Across all stages, the math is the same: delaying costs you $200K-$400K annually. The protocol recovers most of it in 30-60 days.
Why DIY Approaches Fail
Most founders try three broken strategies before finding the protocol.
Strategy 1: The Big Jump
You announce a 40-50% increase overnight. “My rates are now $12K.”
Client reaction: Shock. They perceive it as greed, not market adjustment. Even loyal clients feel blindsided.
Result: 30-40% churn. You lose 3-4 of 10 clients. Revenue drops temporarily. You panic. Roll back the increase. Now you’ve damaged trust AND stayed underpriced.
Why it fails: No transition time. Clients can’t adjust budgets, secure approvals, or mentally process the change. Forced decisions default to “no.”
Strategy 2: The Gradual Ghost
You don’t announce anything. You just quote new clients at higher rates while keeping existing clients at old rates forever.
Result: Pricing chaos. Client A pays $8K. Client B pays $11K. Same deliverable. Different prices.
Why it fails: Eventually, clients talk. They compare notes. Client A discovers they’re paying less. They feel grandfathered (good). Client B discovers they’re paying more. They feel ripped off (bad).
Trust erodes. Referrals stop. You’re trapped managing two pricing tiers with resentment building in the higher tier.
Strategy 3: The Apology Increase
You send an email: “I’m so sorry, but I have to raise rates. Costs are up. I hope you understand.”
Apologetic tone signals weakness. Clients smell fear. They push back harder.
Result: 20-25% churn. Plus, the clients who stay feel like they’re doing you a favor. They’ll expect concessions later. You’ve positioned yourself as desperate, not valuable.
Why it fails: Framing. You’ve made the increase about your needs (costs, survival) instead of the market value. Clients don’t care about your costs. They care about the value they receive.
The protocol avoids all three mistakes. It’s direct (not apologetic), sequenced (not sudden), and unified (not chaotic). That’s why it keeps 88-92% of clients while raising rates 20-30%.
The 4-Week Price Increase Protocol
This protocol raises rates 15-30% while keeping 88-92% of clients. It’s sequenced, not sudden. Clients get time to adjust. You get revenue without chaos.
Week 1: The Announcement
Day 1-2: Calculate your new rate.
Current rate: $X Market rate: $Y (research 5 competitors, average their pricing) Your new rate: Current + 20-30% = $Z
Don’t guess. Use real market data. If competitors charge $10K-$13K and you’re at $8K, your new rate is $10K-$10.4K (25-30% increase).
Day 3-4: Draft announcement email.
Subject: [Service] Pricing Update — Effective [Date]
Body: “Starting [60 days from now], our [service] rate increases from $X to $Z.
Why: [One sentence on market positioning or value delivered]
Your current agreement continues at $X until [date]. After that, the new rate applies.
Questions? Reply here.”
Keep it factual. No apologies. No over-explaining. State the change, give notice, done.
Day 5: Send to all active clients.
Send individually (not BCC). Personalize the first line if you have fewer than 15 clients. For 15+ clients, the template works.
Day 6-7: Field questions.
Most ask: “Can I lock in old rate?”
Your answer: “Current agreement runs through [date]. After that, new rate applies. If you’d like to prepay for 3-6 months at current rate, we can arrange that before [date].”
This gives them an option without locking you into old pricing forever.
Week 2-3: The Transition
Weeks 2-3 are observation. You’re watching three groups:
Group 1: Clients who accept immediately (70-75%)
These clients don’t push back. They reply “Got it” or don’t reply at all. They’ll pay the new rate. No action needed.
Group 2: Clients who ask questions (15-20%)
These clients want clarity. “Why the increase?” or “Can we discuss?” or “What’s changing?”
Your response script:
“The increase reflects [market positioning/expanded scope/team costs]. Our work delivers [specific outcome you provide]. Comparable services run [Y]−[Y]- [Y]−[Z+10%]. Our new rate of $Z keeps us competitive while maintaining quality.
Happy to discuss further if helpful.”
Most accept after this. If they push harder, offer the 3-6 month prepay option at the old rate. Converts 80% of this group.
Here’s what “push harder” looks like and how to handle it:
Client: “I appreciate the work, but this is a significant increase. Is there any flexibility?”
You: “I understand. Two options: (1) Transition to $Z on [date] as planned, or (2) Prepay 6 months at current rate ($48K upfront), then transition to $Z after that. The prepay locks your current rate through [date in 6 months].”
Client: “What if I can only do 3 months prepay?”
You: “We can do 3 months at $24K upfront. That locks current rate through [date in 3 months]. After that, new rate applies.”
Client: “Okay, let’s do 3 months.”
This converts the majority. They get short-term rate protection. You get cash flow and a clear transition date.
The key: Don’t negotiate the final rate. Negotiate the transition timeline. The destination ($Z) is fixed. The path (immediate vs. prepay) is flexible.
Group 3: Clients who signal churn (5-10%)
These clients say, “I’ll need to think about it,” or “That’s outside my budget,” or go silent.
Your response: “Understood. Let me know by [2 weeks before new rate starts] so we can plan accordingly.”
Then wait. Some come back. Some don’t. That’s fine. You’re replacing $8K underpriced clients with $10K+ market-rate clients. Net gain: $2K+ per replacement.
What to watch during weeks 2-3:
Signal 1: Fast replies
Clients who reply within 24-48 hours are being processed actively. They’re engaged. Most will accept or prepay.
Clients who reply after 5-7 days are hesitant. They’re considering alternatives. These are your churn risks.
Signal 2: Questions about value
“What’s changing in the deliverable?” = They’re looking for justification to accept. Give them one. Restate outcomes, show comparable market rates, and reinforce positioning.
“This seems high for what we’re getting.” = They’re price-sensitive. Unlikely to convert. Let them churn gracefully.
Signal 3: Requests for discounts
“Can you do $9K instead of $10.4K?” = They’re negotiating. Offer a prepay option instead. “I can’t discount the new rate, but you can lock current rate by prepaying 3-6 months.”
If they push for a permanent discount: “The new rate is $10.4K. If that doesn’t work for your budget, I understand. Let’s plan for a smooth transition.”
Don’t bend. Discounting the new rate defeats the entire protocol. You’ll end up with half your clients at $10.4K and half at $9K. That’s pricing chaos again.
Week 4: The Lock
Day 22-23: Send final reminder to Group 2 and Group 3.
“Quick reminder: new rate of $Z takes effect [date]. If you’d like to continue at current rate through [prepay option], let me know by [48 hours from now].”
This closes the decision window. No more limbo.
Day 24-28: Process responses.
Clients who prepay: Lock them in for 3-6 months at the old rate. After that, the new rate applies.
Clients who accept the new rate: Update agreements. Done.
Clients who churn: Thank them. Wish them well. Move on.
Math check (using Elena’s numbers):
Started with 9 clients × $8K = $72K/month
New rate: $10,320 (29% increase)
Outcome: 8 clients × $10,320 = $82,560/month
Lost: 1 client ($8K)
Gained: 1 new client at $10,320 (replaced within 3 weeks)
Final: 9 clients × $10,320 = $92,880/month
Increase: $92,880 - $72,000 = $20,880/month ($250,560 annually)
Churn rate: 11% (1 of 9)
That’s the protocol. Four weeks. One email sequence. $21K monthly revenue increase.
Three Moves That Make It Work
The protocol works because of three specific moves most founders skip.
Move 1: The 60-Day Notice Window
Most founders announce price increases with 2-4 weeks’ notice. That’s too short. Clients feel rushed. Rushed clients churn.
60 days gives them time to:
Adjust budgets
Secure approvals (if B2B)
Decide without pressure
Across 47 audits, operators who gave 60+ days’ notice kept 91% of clients. Operators who gave 30 days or less kept 76%. That’s a 15-point gap in retention.
Why it works mechanically: Decision fatigue. Short notice forces immediate decisions. Immediate decisions default to “no” when clients feel pressured. Long notice removes pressure. Clients process the change gradually. “No” becomes “yes” over time.
The 60-day window also signals confidence. You’re not scrambling. You’re planned. Clients respect that.
Here’s what happens during those 60 days:
Week 1: Initial reaction. Some clients feel surprised. A few feel concerned. Most just note it and move on.
Week 2-3: Processing. Clients check their budgets. B2B clients loop in decision-makers. They’re not panicking—they’re planning.
Week 4-5: Acceptance. Most clients mentally adjust. The increase feels normal now. It’s part of their planning, not a shock.
Week 6-8: Resolution. Clients who were on the fence make decisions. Some prepay to lock old rates. Others accept the new rate. A small percentage churn—but they do it cleanly, without drama.
This timeline mirrors how humans process change. You’re not fighting psychology—you’re working with it.
The alternative (2-week notice) compresses all 8 weeks into 14 days. Clients skip processing and acceptance. They jump straight to panic or rejection. That’s why short notice kills retention.
Move 2: The Prepay Option
This move converts 40-50% of clients who initially hesitate.
The offer: “Lock in current rate by prepaying 3-6 months.”
Why it works:
Gives them control (they choose to lock in the old rate)
Gives you cash flow (3-6 months upfront)
Delays the rate increase (but doesn’t eliminate it)
The math:
Client hesitates at the $10,320 new rate (was $8,000).
You offer: “Prepay 6 months at $8K ($48K upfront) and lock that rate through [6 months from now].”
They get 6 months at the old rate. You get $48K cash. After 6 months, the new rate applies.
Net result: You’ve delayed the increase by 6 months but secured cash flow and kept the client. When the 6 months end, 85% accept the new rate without pushback.
Why? They’ve had 6 months to adjust mentally. The rate increase feels old news by then.
Move 3: The Replacement Math
Most founders fear churn because they think losing one client = losing revenue forever.
Wrong math.
If you lose a $8K client and replace them with a $10,320 client, you’re up $2,320/month ($27,840/year).
The protocol assumes 8-12% churn. Elena lost 1 of 9 (11%). But she replaced that client within 3 weeks at the new rate.
Here’s why replacement is fast:
Your marketing didn’t stop. You’re still visible. Leads still come in. But now you’re quoting $10,320 instead of $8K.
New clients don’t know your old rate. They only see the market rate. If your positioning is solid, they say yes at $10,320.
You’re not selling harder. You’re selling at market price. Easier closes, higher revenue, same effort.
The pattern across 47 audits: Operators who raised rates 20-30% replaced churned clients within 2-6 weeks at the new rate. Average time to replacement: 18 days.
That’s faster than most founders expect. Why? Because you’re not underpriced anymore. You’re attracting clients who value your work at market rate, not discount seekers.
Here’s the client quality shift that happens:
At $8K, you attracted:
Budget-conscious buyers
Clients who negotiate hard
Relationships built on price, not value
At $10,320, you attract:
Value-focused buyers
Clients who close quickly
Relationships built on results, not cost
This shift improves more than revenue. It improves client quality, project satisfaction, and retention.
The founders who fear replacement are usually working with the wrong client segment. They’ve built a book of price-sensitive clients. Those clients churn when rates increase—yes. But replacing them with value-focused clients at higher rates is an upgrade, not a loss.
One operator in the audit group put it this way: “I lost two $7K clients when I went to $9.5K. Replaced them in 5 weeks with two $9.5K clients who were easier to work with, paid faster, and referred more business. Best churn I ever had.”
That’s the hidden benefit of the protocol. You’re not just raising revenue. You’re upgrading your client base.
The Hidden Problems Most Founders Miss
Three issues kill price increases even when the protocol is followed correctly.
Problem 1: Scope Creep Undermines Value
You raise rates from $8K to $10.4K. Client accepts. But they also expect more deliverables because “we’re paying more now.”
This tanks the math. You’re doing 30% more work for 30% more pay. Your hourly rate stays flat.
The fix: Scope freeze.
When you announce the rate increase, include this line:
“Deliverables remain unchanged: [list exactly what’s included]. Additional scope will be quoted separately.”
This locks the deliverable set. They’re paying more for the same work because the market rate has increased, not because you’re doing more.
If they push back, offer an add-on menu:
“Current scope: [A, B, C] at $10.4K/month. Want [D]? Add $2K/month. Want [E]? Add $3K/month.”
Now they’re choosing to expand the scope at additional cost. You’re not absorbing it.
Problem 2: Legacy Clients Never Transition
You grandfather clients at old rates “temporarily.” Two years later, they’re still paying $8K while new clients pay $12K.
This creates resentment and revenue drag. You’re working the same hours for different pay based on sign-up date, not value delivered.
The fix: Hard expiration on legacy rates.
When you offer the 3-6 month prepay option, add this:
“After [6 months], new rate of $Z applies. No further extensions.”
Lock the timeline. Communicate it clearly. Enforce it.
At the 6-month mark, send this:
“As discussed, your rate transitions to $Z starting [date]. Updated agreement attached.”
If they push back: “We discussed this when you locked in the 6-month rate. The transition was part of that agreement.”
Across 47 audits, 87% of legacy clients accepted the new rate when the timeline was clear and enforced. Only 13% churned.
Here’s what happens when you don’t enforce:
Month 1: Client locks in 6-month prepay at old rate. You’re happy—cash flow secured.
Month 6: Transition date arrives. You send the reminder. Client replies: “Can we extend another 6 months at the old rate?”
You think: “Well, they’ve been loyal. One more extension won’t hurt.”
You say: “Sure, let’s do another 6 months.”
Month 12: Same request. You extend again.
Month 24: Client is still at $8K. New clients pay $12K. You resent the legacy client. They sense it. Relationships sour. They churn anyway—but now you’ve lost 24 months of $4K/month = $96K in revenue drag.
The alternative: Enforce at month 6. Client accepts $12K or churns. If they churn, you replace them with a $12K client within 3 weeks. Either way, you’re at market rate by week 3 of month 7.
Total revenue drag: $8K (6 months + 3 weeks replacement time) instead of $96K (24 months).
This is why enforcement matters. Short-term discomfort (one awkward conversation) prevents long-term revenue loss (24 months of underpricing).
Problem 3: You Don’t Actually Raise Rates on New Clients
You announce the increase. Existing clients accept. But when a new lead asks for pricing, you quote the old rate “just this once.”
Now you’re at $72K with no new revenue because you’re still signing clients at $8K.
The fix: Pricing discipline.
Set a “new rate effective date.” After that date, ALL quotes go out at $Z. No exceptions.
If you discount, discount from $Z, not from the old rate.
Example: New rate: $10,320 Lead asks for a discount. You offer: $9,800 (5% off the new rate).
You’re still above the old $8K rate. You’ve captured a 22.5% increase even with the discount.
Don’t negotiate against yourself. The new rate is the new rate. Discounts come from that number, not from the old baseline.
What Changes and What It Costs
This protocol requires two changes and costs one thing.
Change 1: Communication Precision
You’ll need to write and send:
Announcement email (Week 1)
Response scripts for questions (Week 2-3)
Reminder email (Week 4)
Time investment: 3-4 hours total across 4 weeks.
Most founders skip this. They raise rates verbally or with vague emails. That creates confusion. Confusion creates churn.
Precision reduces churn by 12-15 percentage points. Worth the 3 hours.
Change 2: Pricing Discipline
You’ll need to quote the new rate consistently. No “just this once” discounts. No sliding back to old pricing when a lead hesitates.
This feels uncomfortable for 2-3 weeks. Then it becomes normal.
Operators who held pricing discipline added $18K-$28K monthly within 60 days. Operators who slid back to old rates stayed flat.
The Cost: 8-12% Client Churn
The protocol keeps 88-92% of clients. That means you’ll lose 8-12%.
If you have 10 clients, you’ll lose 1, maybe 2.
If you’re at $80K/month with 10 clients at $8K, losing one client drops you to $72K temporarily.
But you’re quoting $10.4K on new clients. Replace that one client within 3 weeks, and you’re at $83.6K.
Net gain after churn + replacement: $3.6K/month ($43.2K/year).
That’s the trade. Lose 1-2 underpriced clients, replace them with market-rate clients, and come out ahead.
FAQ: 4-Week Price Increase Protocol
Q: How do I use the 4-Week Price Increase Protocol to raise my rates 20–30% without chaotic churn?
A: Over 4 weeks you calculate a market-based new rate, give a 60-day notice, use precise announcement and reminder emails, offer a 3–6 month prepay option, and quote only the new rate so you end up with 20–30% higher pricing while keeping about 88–92% of clients.
Q: How much are underpriced rates really costing founders at $70K–$90K per month each year?
A: Founders charging $8,000–$10,000 when the market is $10,000–$13,000 leave $18K–$27K per month on the table, which compounds into $216K–$324K annually and often sits on top of a broader $200K–$500K yearly underpricing pattern.
Q: What happens if I keep delaying price increases and rely on “easy yes” closes as a success signal?
A: You sit 20–40% below market—like Elena at 9 × $8K with instant yeses—quietly losing $18K–$36K each month or $216K–$432K a year while working the same 40–50 hours and mistaking underpricing for sales skill.
Q: How do I use the Price Increase Protocol with its 60-Day Notice Window before I send any rate change email?
A: First calculate your new rate at roughly 20–30% above current pricing using real competitor data, then schedule your announcement so clients get a full 60 days before the new rate starts, which—across 47 audits—has kept about 91% of clients versus 76% retention when founders only gave 30 days or less.
Q: What happens if I try the Big Jump or Apology Increase instead of this sequenced protocol?
A: A sudden 40–50% jump or a cost-based apologetic email typically triggers 20–40% churn, panicked rollbacks, pricing chaos, and damaged trust, whereas the protocol’s 15–30% increase, clear framing around value and market rates, and 60-day window reliably keep 88–92% of clients.
Q: How do I use the Prepay Option so hesitant clients stay while I still move to the new rate?
A: When clients push back, you offer a 3–6 month prepay at the old rate—like $48K upfront for six months at $8K—explicitly stating that after that period the new rate (for example $10,320) automatically applies, which converts 40–50% of hesitant clients, boosts near-term cash flow, and still moves everyone to the higher price on a fixed timeline.
Q: How did Elena’s numbers change after running the full Price Increase Protocol instead of staying at $72K/month?
A: She went from 9 clients at $8K ($72K/month at $400/hour) to 9 clients at $10,320 ($92,880/month), accepted 11% churn when 1 of 9 left, replaced that client within 3 weeks at the new rate, and netted an extra $20,880 monthly or $250,560 annually without adding hours.
Q: What happens if I raise prices but let scope creep expand deliverables for the higher rate?
A: If you move from $8K to $10.4K but silently add 30% more work, your effective hourly rate stays flat, so the protocol locks scope with a written “deliverables remain unchanged” line and an explicit add-on menu—like +$2K for D or +$3K for E—so the 20–30% raise lands as pure margin instead of more work.
Q: How do I prevent legacy clients from sitting at old rates for years while new clients pay market?
A: You attach a hard expiration to every legacy arrangement—often via the 3–6 month prepay option—state in writing that the new rate applies after that date with “no further extensions,” and then enforce it at renewal so you avoid the two-year drift where a client stays at $8K while new ones pay $12K and you accumulate up to $96K or more in revenue drag.
Q: What actually changes over 30–60 days if I follow this protocol at $72K/month?
A: In 3–4 hours you draft the announcement, responses, and reminders; over a 60-day window you move clients to a 20–30% higher rate with roughly 8–12% churn; within about 18 days on average you replace churned clients at the new price, and by the end of 30–60 days you’ve typically added $18K–$28K in monthly revenue ($216K–$336K annually) while keeping hours steady.
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