How to Build a 3-Tier Offer Stack: The System That Captures 40–80% More Revenue Per Client
The 14-day protocol to design Entry, Core, and Premium tiers that turn away zero qualified prospects
The Executive Summary
$30K–$100K operators running a single offer at one price point risk leaving $50K–$150K a year on the table; a 14-day 3-tier stack build captures 40–80% more revenue from the same qualified prospects.
Who this is for: Service founders and operators at $30K–$100K/month with one main offer, turning away budget-conscious and premium buyers because they only have a single price and delivery level.
The 3-Tier Offer Problem: 73% of operators at this stage turn away 30–50 qualified prospects yearly, losing $50K–$150K in revenue because half can’t afford the current offer and half want a more comprehensive version you don’t sell.
What you’ll learn: How to design a 3-Tier Stack Design Framework with Entry, Core, and Premium tiers, run a Client Value Survey Template, use the Pricing Ladder Calculator, build a Tier Differentiation Matrix, and track results in a Stack Performance Dashboard.
What changes if you apply it: You move from one flat offer to a ladder where Entry captures budget-sensitive buyers, Core anchors your proven offer, and Premium converts 3–5x buyers, driving 40–80% higher average sale value within 12 weeks from the same pipeline.
Time to implement: Invest 10 hours across 14 days to survey your last 20 clients, design the stack, build Entry and Premium assets, then run the next 10 prospects through it to validate and iterate.
Written by Nour Boustani for $30K–$100K operators who want 40–80% more revenue per client without chasing more leads or turning away buyers who would’ve paid at the right tier.
The only thing more expensive than underpricing a single $5,900 offer while premium buyers would pay $17,700 is doing it for another year. Upgrade to premium and prevent the repeat.
What This System Does
The Offer Stack creates a tiered product ladder, capturing clients at multiple price points instead of turning away prospects who can’t afford your main offer or want more than you currently provide.
Most operators at $30K-$100K monthly have one offer at one price point. This leaves money on the table in both directions. Budget-conscious prospects who’d buy at $1,000 get turned away because you only offer $5,000. Premium buyers who’d pay $15,000 get your $5,000 offer because that’s all you have.
Here’s the pattern: 73% of operators at this stage turn away 30-50 qualified prospects yearly—half because they’re “too expensive,” half because they’re “not comprehensive enough.” That’s $50K-$150K in lost annual revenue from prospects who wanted to buy but couldn’t find the right tier.
The Offer Stack fixes this through systematic tier design, clear differentiation, and strategic pricing. Operators using this system report 40-80% increases in average sale value within 12 weeks through tier optimization.
What you’ll build:
3-tier offer structure with Entry, Core, and Premium levels
Clear value differentiation between each tier (3x minimum)
Strategic pricing ladder capturing clients at multiple budget levels
Transition pathways moving clients from entry to premium over time
Performance tracking showing tier selection and revenue impact
The outcome: You’ll capture qualified prospects at every budget level. No more turning away buyers. No more leaving premium revenue unclaimed. Every prospect finds a tier matching their needs and budget.
The Offer Stack provides the complete theory showing how tiered pricing captures maximum value. This guide provides the exact 14-day implementation protocol.
When to Implement
Best time: At $30K-$50K monthly (proven single offer first)
The Offer Stack is most effective after you’ve proven your core offer works. Don’t build multiple tiers before validating one tier works. Prove value delivery first, then expand the ladder.
Critical time: When turning away clients
If you’re regularly hearing “too expensive” or “can I get more than this?” you need the stack today. Every turned-away prospect represents lost revenue you could capture with proper tier design.
Warning signs you need this now:
Only one price point in your business
Regularly turning away prospects (too expensive OR not enough)
Clients asking for “basic version” or “premium upgrade”
Revenue plateau despite consistent leads
Competitors are capturing clients at different price points
Readiness requirements:
Proven core offer generating $30K+ monthly consistently
Clear understanding of value delivered at current price
10 hours over 2 weeks to design and launch the stack
Last 20 clients accessible for value analysis survey
The implementation takes 10 hours total across 14 days. The revenue impact lasts permanently.
Implementation Protocol (14-Day Build)
Days 1-3: Client Value Analysis (4 hours)
Survey your last 20 clients to discover unmet needs at different price points and identify natural tier boundaries.
The survey questions:
Send an email to the last 20 clients with these 5 questions:
Before buying, what almost stopped you from purchasing? (Price too high? Not comprehensive enough? Something else?)
If I’d offered a basic version at 30% of the price with less delivery, would you have considered it? Why or why not?
If I’d offered a premium version at 3x the price with white-glove service, would you have considered it? What would need to be included?
Looking back, did you get more value, less value, or exactly the value you expected for the price paid?
If you were designing my offerings, what 3 tiers would you create and what would each include?
How to analyze responses:
Group clients by patterns:
Budget-sensitive cluster: Almost didn’t buy due to price, would’ve bought basic version. These reveal an Entry Tier opportunity.
Value-match cluster: Paid exactly what they expected, no complaints. These confirm Core Tier pricing is correct.
Premium-seeking cluster: Wanted more, would’ve paid 3x for comprehensive service. These reveal a Premium Tier opportunity.
Example analysis:
The consultant surveyed 20 clients at a $5,900 core offer.
Budget-sensitive: 7 clients (35%) would’ve bought the $1,770 basic version
Value-match: 9 clients (45%) felt $5,900 was fair
Premium-seeking: 4 clients (20%) would’ve paid $15,000-$18,000 for white-glove
This reveals a natural 3-tier structure: Entry $1,770, Core $5,900, Premium $17,700.
Result by the end of Days 1-3: Client segments identified, unmet needs documented, natural tier boundaries discovered.
Days 4-7: Stack Design (6 hours)
Design your 3-tier stack with clear differentiation, strategic pricing, and logical transition paths.
Tier pricing structure:
Entry: 30% of the Core price
Core: Current proven offer price (unchanged)
Premium: 3-5x Core price
Differentiation rule: Each tier delivers 3x more value than the tier below.
Example stack:
Consultant’s current offer: $5,900 for a 90-day marketing strategy.
Entry: $1,770
Strategy template library (10 templates)
Recorded training (6 videos, 4 hours)
Email support (48-hour response)
Self-implementation
Core: $5,900
Custom 90-day strategy
Bi-weekly calls (6 total)
Team delivery and support
Template library included
Slack access
Premium: $17,700
Everything in Core PLUS:
Weekly founder calls (vs. bi-weekly)
24-hour response (vs. 48-hour)
Custom asset creation
Quarterly strategy refresh
Priority founder access
Create transition paths:
Entry to Core: After 90 days, offer upgrade at $4,130 (discounted since they have templates)
Core to Premium: At 60 days, offer upgrade to weekly calls and custom assets for $11,800 more
Result by the end of Days 4-7: Complete a 3-tier stack designed with deliverables, pricing, differentiation, and transition paths.
Days 8-11: Asset Creation (8 hours)
Build materials for each tier. Entry requires the most work since Core already exists, and Premium uses Core assets plus customization.
Entry Tier creation (6 hours):
Extract what you already deliver to Core clients into a self-serve format.
Template extraction: Package templates, frameworks, and tools you give Core clients into the Entry tier library.
Training creation: Record 4-6 videos (30-60 min each) explaining template implementation. Screen share + voice-over.
Support system: Create an FAQ answering 20 common questions, handling 80% of email support.
Example:
Coach extracted 50+ templates from the coaching program, recorded 5 implementation videos (4 hours total), and documented 25 FAQs. Total time: 6 hours to create the $997 Entry tier.
Core Tier: Already exists. No creation needed.
Premium Tier (2 hours):
Create a positioning and deliverable checklist ensuring consistent Premium delivery.
Result by the end of Days 8-11: Entry tier assets complete, Premium tier positioning documented, Core tier unchanged.
Days 12-14: Launch and Test
Offer a stack to the next 10 prospects and track tier selection patterns.
How to present:
Warm leads: Email announcing 3-tier structure with comparison page showing deliverables, pricing, selection buttons.
Sales calls: Present all 3 tiers during discovery. Let the prospect choose based on needs and budget.
Track selection:
Entry tier: [Number] ([Percentage]%)
Core tier: [Number] ([Percentage]%)
Premium tier: [Number] ([Percentage]%)
Walked away: [Number] ([Percentage]%)
Example:
The consultant presented the stack to 10 prospects:
Entry: 4 (40%) × $1,770 = $7,080
Core: 4 (40%) × $5,900 = $23,600
Premium: 1 (10%) × $17,700 = $17,700
Total: $48,380
Pre-stack (Core only): Would’ve closed 5 at $5,900 = $29,500
Stack advantage: +$18,880 (64% more revenue from the same prospects)
Iterate based on patterns:
80%+ choose Entry: Increase Core differentiation or raise Entry price
0% choose Premium: Add white-glove elements or reduce to 3x Core
40%+ walk away: Survey to discover missing tier or wrong differentiation
Result by the end of Days 12-14: Stack offered to 10 prospects, tier selection tracked, revenue impact measured, iterations identified.
Templates and Tools
Client Value Survey Template:
5-question email survey sent to the last 20 clients, discovering budget constraints, unmet needs, and natural tier opportunities.
Questions cover: What almost stopped the purchase? Would you have bought the basic version at 30% price? Would you have bought premium at 3x price? Value received vs. expected? How would you design 3 tiers?
3-Tier Stack Design Framework:
Decision template defining Entry (30% of Core), Core (current offer), and Premium (3-5x Core) with deliverables, pricing, and differentiation criteria.
Ensures 3x value increase between each tier through structured comparison: Access level, time commitment, customization depth, response time, comprehensiveness.
Pricing Ladder Calculator:
Spreadsheet calculating tier pricing based on Core offer price, ensuring proper ratios (Entry = 30%, Premium = 3-5x), and showing revenue scenarios across different tier selection distributions.
Example: Core $5,000 → Entry $1,500 → Premium $15,000-$25,000 with revenue projections for 10 prospects.
Tier Differentiation Matrix:
Comparison table showing exactly what each tier includes and excludes, preventing unclear boundaries.
Columns: Feature/Deliverable | Entry Tier | Core Tier | Premium Tier | Differentiator
Rows cover: Templates, training, live support, response time, customization, founder access, and scope.
Stack Performance Dashboard:
Tracking spreadsheet monitoring tier selection patterns, average sale value, total revenue per cohort, and transition rates from Entry→Core→Premium over time.
Metrics: Prospects presented | Tier selected | Revenue per tier | Walk-away rate | Month-over-month trends.
Common Mistakes
Mistake 1: Tiers Too Similar
Entry $2,000, Core $3,000, Premium $5,000, with only quantity differences (3 calls vs. 5 calls vs. 8 calls). Buyers are confused and default to the cheapest.
Fix: Minimum 3x value difference between tiers.
Entry: Self-serve templates + recorded training
Core: Done-with-you custom strategy + live support (3x more valuable)
Premium: White-glove comprehensive + weekly founder access (3x more valuable than Core)
Each tier solves fundamentally different problems, not just quantity variations.
Mistake 2: Premium Tier Underpriced
Core $5,000, Premium $7,500 (only 1.5x). Premium sells out. Everyone chooses it. The founder works 50% more hours and burns out.
Fix: Premium should be 3-5x Core minimum. This ensures Premium economics work, Premium buyers self-select, positioning is clear as white-glove, not a slight upgrade.
Core $5,000 → Premium $15,000-$25,000
Premium buyers want premium. Price accordingly.
Mistake 3: Too Many Tiers
5-7 tiers create choice paralysis. Buyers get overwhelmed, postpone, and walk away.
Fix: 3 tiers maximum. Entry, Core, Premium.
2 options: Quick comparison
3 options: Clear low/medium/high choice
4+ options: Confusion and decision fatigue
Simplicity converts. Complexity confuses.
Quality Checkpoints
Week 2: Stack Designed with Clear Differentiation
Pass criteria:
3 tiers designed (Entry 25-35% of Core, Premium 3-5x Core)
Each tier delivers 3x more value than the tier below
Can explain the difference between tiers in 30 seconds without buyer confusion
Deliverables clearly documented per tier
Test: Explain each tier to 3 people unfamiliar with your business. If they immediately see value differences and identify which tier fits different situations, you pass.
Week 6: 20% of Sales at Premium Tier
Pass criteria:
15-25% of sales selecting the Premium tier
Premium buyers are actual premium buyers (executives, urgent situations, high-growth)
Premium delivery is sustainable (not burning out)
Fix if needed:
0-5% Premium: Add white-glove elements or reduce price from 5x to 3x
60%+ Premium: Raise price from 3x to 4-5x, ensure only true premium buyers select
Week 12: Average Sale Value Increased 40-80%
Pass criteria:
Total revenue from X prospects increased 40%+ compared to the single-tier model.
Pre-stack: Revenue ÷ Prospects = Old baseline
Post-stack: Revenue from all tiers ÷ Prospects = New total
Focus on total revenue, not just average sale. Stack captures more buyers at various price points = higher total revenue.
Links to Core System
This implementation guide builds on several foundational frameworks from The Clear Edge system.
Primary framework: The Offer Stack provides the complete theory showing how tiered pricing captures maximum client value and prevents revenue ceiling.
Supporting frameworks:
The Revenue Multiplier teaches the pricing leverage principles that make Premium tier economics work—charging 3-5x more while delivering proportional value.
Case study:
How Linnea Evolved Her Service Model at $58K shows the exact implementation of a 3-tier stack, capturing $23K additional monthly revenue from previously turned-away prospects.
What’s the one prospect you turned away this month who would’ve bought if you’d had the right tier for their budget?
Ready to build your 3-tier stack and capture 40-80% more revenue from qualified prospects?
Start with Days 1-3 client value analysis tomorrow. Email your last 20 clients with the 5-question survey. Their responses will reveal exactly where Entry and Premium tiers should sit—and how much revenue you’re currently leaving on the table by having only one offer.
FAQ: 3-Tier Offer Stack System
Q: How does a 3-tier Offer Stack capture 40–80% more revenue per client without more leads?
A: In 10 hours across 14 days, you survey 20 clients, design Entry/Core/Premium tiers around real demand, and run the next 10 prospects through the stack so turned-away budget and premium buyers now convert instead of walking, adding $50K–$150K yearly from the same pipeline.
Q: How do I use the 3-Tier Stack Design Framework before I change my current single offer?
A: You keep your current Core offer as-is, use the Client Value Survey to find natural Entry and Premium tiers, then run pricing through the Pricing Ladder Calculator and value through the Tier Differentiation Matrix so each tier is 3x more valuable than the one below before you change anything public-facing.
Q: When is the best and most critical time to implement this 14-day 3-tier stack build?
A: The best time is at $30K–$50K/month when your core offer is proven, and the critical time is when you’re regularly hearing “too expensive” from budget-conscious buyers and “can I get more than this?” from premium buyers, signaling you’re turning away demand at both ends.
Q: Why do 73% of single-offer operators leave $50K–$150K a year on the table?
A: With only one price point, about half of qualified prospects are priced out while another half want a more comprehensive version you don’t sell, so 30–50 ready buyers a year either downgrade themselves to “not now” or quietly hire someone else who has the right tier.
Q: How do I set Entry, Core, and Premium prices using the Pricing Ladder Calculator and survey data?
A: You take your proven Core price, set Entry at roughly 30% of that, set Premium at 3–5x Core, and validate those numbers against survey clusters—budget-sensitive, value-match, and premium-seeking—so tiers land where clients already told you they would have bought.
Q: How do I make sure each tier is truly different instead of just adding more calls and quantity?
A: You use the Tier Differentiation Matrix to define tiers by problem solved, access level, customization, response time, and scope, then enforce a rule that each tier delivers at least 3x more value—not just 2 more calls—than the one below so buyers see clear, qualitative jumps.
Q: What happens if my Premium tier is underpriced at only 1.5–2x Core instead of 3–5x?
A: Almost everyone will choose Premium, your delivery load will spike, and you’ll burn out delivering white-glove service on mid-tier economics, so the protocol has you push Premium to 3–5x Core and add white-glove elements so only true premium buyers self-select.
Q: How do I test the stack with the next 10 prospects and know if it’s working?
A: You present all three tiers, track how many choose Entry, Core, Premium, and how many walk away, then compare total revenue to your old single-offer baseline—like moving from 5 × $5,900 = $29,500 to $48,380 from 10 prospects—to confirm the stack is adding 40–80%+ more revenue.
Q: What happens if 80%+ of buyers pick Entry or 0% pick Premium in the first 10–20 prospects?
A: If 80%+ pick Entry, you likely underpriced Core or overstuffed Entry and should raise Entry or sharpen Core value; if 0% pick Premium, either the price is too high for the current market or the value isn’t truly white-glove, so you reduce from 5x to 3x Core or add stronger premium deliverables.
Q: How will I know the 3-tier Offer Stack is working at Week 2, Week 6, and Week 12?
A: By Week 2 you can explain each tier’s differences in 30 seconds, by Week 6 at least 15–25% of sales are choosing Premium without you burning out, and by Week 12 your average sale value has risen 40–80% compared to the single-tier model while total revenue from similar prospect volume is clearly higher.
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What this prevents: Turning away 30–50 qualified prospects every year and leaking $50K–$150K in revenue from a single-tier offer.
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