The Clear Edge

The Clear Edge

Your First 90 Days: Coaching Leverage Quick-Start — Escape 1:1 Capacity and Launch One Group Program That Runs Without You

Escape 1:1 coaching burnout in 90 days—build your first leveraged group program to multiply revenue without more hours, then scale a repeatable coaching business system.

Nour Boustani's avatar
Nour Boustani
Jan 03, 2026
∙ Paid

The Executive Summary

Coaches at $30K–$100K annually risk hitting a hard income ceiling at 32–35 delivery hours and $50–$80/hour by staying 100% 1:1; a 90-day leverage sprint launches one group program that 3–4x’s effective hourly earnings.

  • Who this is for: 1:1 coaches in the $30K–$100K annually band working 30–35 delivery hours weekly, with 50+ successful clients and strong lead flow, but stuck trading time for money and feeling calendar-level burnout.

  • The Coaching Leverage Problem: Pure 1:1 delivery caps income at $80K–$150K; at $50–$70/hour you hit 32–35 hours weekly just to reach $90K–$120K, turning every extra client into a capacity crisis instead of real growth.

  • What you’ll learn: How to run a Four-Metric Baseline (delivery hours, revenue per hour, utilization, leverage ratio), apply the 50-Client Test for transformation proof, design a 12-week Foundation Group Program, price a $1,200–$1,800 offer, and recruit a 12-person beta cohort from existing clients.

  • What changes if you apply it: One 12-client group at $1,500 each turns 90 weekly minutes into $231/hour leverage, frees 10–16 hours of 1:1 delivery, lifts annual revenue from $60K–$100K toward $147K+, and replaces burnout with a scalable coaching architecture.

  • Time to implement: In 90 days, you diagnose constraints and validate transformation in Weeks 1–2, design and price your group in Weeks 3–6, deliver a 12-week beta and collect testimonials in Weeks 7–18, then refine curriculum, finalize $1,200–$1,800 pricing, and launch your first full-price cohort in Weeks 19–24.

Written by Nour Boustani for $30K–$100K 1:1 coaches who want leveraged, scalable revenue without working past 35 weekly delivery hours or burning out their calendar.


Your 32–35 hour weeks and $50–$80 ceiling aren’t “just how coaching works”; they’re what happens without a leverage system. Upgrade to premium and turn your instincts into a repeatable engine.


Most coaching advice tells you to “just add more clients.” That works until it doesn’t—typically around 28-32 delivery hours weekly when your calendar is maxed, and revenue hits a ceiling.

The reality: You’re not missing marketing. You’re missing leverage architecture. One group program serving 12 clients in 90 minutes per week generates $231/hour, compared with $50-$80/hour for 1-to-1 delivery. Same transformation, 3-4x better economics.

Nina discovered this at $103K annually. She’d built up to 42 one-on-one clients. Calendar packed 32 hours weekly. Lead flow is strong (20+ qualified prospects monthly). Revenue has been stuck for 8 months.

The diagnostic revealed her constraint: 91% capacity utilization (32 of 35 sustainable hours). She had 3 hours of growth capacity remaining. At $2,450 per client, the maximum annual upside is $7,350 before burning out. Not a growth position—a capacity crisis.

Eight months of building leverage changed everything: 18 clients transitioned to a group program (12 clients, 90 minutes weekly). Individual capacity freed: 16 hours weekly. Filled with 8 VIP clients at $4,800 each. Revenue reached $147K annually with 28 delivery hours per week. Four hours freed, $44K added.

Here’s your 90-day quick-start for coaching leverage. This isn’t a complete operating system—it’s your foundation. Build your first group program, prove that leverage economics work, then expand into a multi-tier architecture.

This guide focuses on the highest-probability path for $30K-$100K annually coaches: launching a foundation group program. If this isn’t your constraint (you’re under $30K, still building a 1-to-1 base, or over $100K needing multi-tier architecture), you’ll discover that in Week 1-2 and pivot accordingly.


Why 90 Days Focused on One Leverage Layer

Traditional coaching advice spreads effort across everything: 1-to-1 growth, group programs, courses, memberships, speaking, and writing. That’s how you make marginal gains everywhere and breakthroughs nowhere.

The Leverage Reality

At any revenue stage, one leverage opportunity delivers more value than everything else combined. Build that leverage layer first. Everything else waits.


The Three Common Constraints:

Constraint 1: Time-Capacity Ceiling (Most common at $60K-$100K annually)

Symptoms: Working 30-35 delivery hours weekly. Strong lead flow. The calendar is nearly full. Revenue growth is slowing. Feeling exhausted.

Why it matters: The maximum sustainable coaching delivery is 32-35 hours per week. Beyond that, quality degrades, and burnout is imminent. You’re hitting absolute capacity ceiling.

Math: 30 clients at $3,000 annual = $90K revenue in 1,560 delivery hours (30 hours × 52 weeks) = $58/hour effective rate. To hit $150K, you’d need 52 clients at 52 hours weekly. Impossible.


Constraint 2: Low Hourly Rate (Common at $30K-$60K annually)

Symptoms: Calendar filling up (20-25 hours weekly). Revenue grows linearly with hours worked. No leverage in the delivery model. Pure 1-to-1 time trading.

Why it matters: Your blended hourly rate determines revenue ceiling. At $50-$70/hour, you max out at $80K-$120K annually before hitting time limits. Need better economics, not more hours.

Math: 18 clients at $2,500 annual = $45K revenue in 936 hours (18 hours × 52 weeks) = $48/hour. At this rate, $100K requires 2,083 hours annually = 40 hours weekly. Not sustainable.


Constraint 3: Zero Leverage Ratio (Common at all revenue levels)

Symptoms: 100% revenue from 1-to-1 clients. Zero group offerings. No productized knowledge. Every dollar requires a personal delivery hour.

Why it matters: Without leverage, revenue scales linearly with hours. You can’t grow without working more. And working more has a hard ceiling at 35 hours weekly.

Math:

25 clients pure 1-to-1 at $3,200 annual = $80K revenue, zero leverage.

Add one group program (12 clients at $1,500 annual for 78 hours) = $18,000 additional revenue in time previously spent on 6 individual clients. Leverage ratio jumps from 0% to 18%.


The 90-Day Focus Strategy

This guide assumes you need your first group program (addressing all three constraints simultaneously). If Week 1-2 diagnostic reveals a different constraint, pivot to the appropriate path.


Why 90 days on one leverage layer works:

Proven methodology: You can’t launch a group program with an untested transformation process. You need 50+ successful 1-to-1 clients proving your methodology works consistently. This quick-start assumes you have that foundation.

Beta validation: 12 weeks deliver one complete beta cohort. You’ll prove transformation works at group scale, gather testimonials, refine curriculum, and validate pricing—all before public launch.

Economic proof: After 90 days, you’ll have concrete data: group hourly rate, transformation rate, client satisfaction, referral rate. This proves that leverage economics work for your business specifically.

After 90 days, you’ll either:

  1. Have launched a profitable group program ready to scale, or

  2. Have discovered that group delivery doesn’t fit your transformation style and need a different leverage path (VIP tier, productization, certification).

Either way, you’ll know leverage works.


Week 1-2: Capacity & Leverage Diagnostic

Your first two weeks establish baseline metrics and identify your actual constraint. Don’t skip this. Building the wrong leverage layer wastes 6-12 months.

Day 1-3: Four-Metric Baseline

Calculate your current state across four coaching metrics:


Metric 1: Total Delivery Hours Weekly

Track every client-facing hour for one full week:

  • Individual client sessions (include prep + delivery + follow-up)

  • Any existing group sessions

  • Program administration (materials, scheduling, communication)

Calculate the weekly total. This is your current capacity commitment.

Benchmark:

25-28 hours = Sustainable with reserves

29-32 hours = Maximum sustainable

33-35 hours = Danger zone. 36+ hours = Unsustainable, burnout imminent


Metric 2: Revenue Per Delivery Hour

Formula: Annual revenue ÷ (Weekly delivery hours × 48 working weeks)

Example: $72K annual ÷ (25 hours weekly × 48 weeks) = $72K ÷ 1,200 hours = $60/hour effective rate

Benchmark:

Pure 1-to-1 = $50-$80/hour.

Mixed model (some group) = $90-$140/hour.

Leverage-optimized (40%+ group) = $150-$230/hour.


Metric 3: Capacity Utilization Rate

Formula: (Current delivery hours ÷ Maximum sustainable hours) × 100

Example: 28 current hours ÷ 32 maximum = 87.5% utilization

Interpretation:

  • 60-75% = Growth capacity available.

  • 76-85% = Optimal utilization.

  • 86-95% = High utilization, limited growth room.

  • 96-100% = Maxed capacity, cannot grow without a model change.


Metric 4: Leverage Ratio

Formula: (Group program revenue + Productized revenue) ÷ Total revenue × 100

Example: $0 group revenue ÷ $72K total = 0% leverage ratio (pure 1-to-1)

Target progression:

$30K-$60K = 0-15% (building foundation).

$60K-$90K = 20-35% (introducing leverage).

$90K-$150K+ = 40-55% (leverage-optimized).

Rachel’s baseline: 30 hours weekly, $51/hour rate, 86% utilization, 0% leverage.

Diagnosis: High capacity utilization with zero leverage. She needed a group program before adding more 1-to-1 clients.


Day 4-7: Transformation Validation Check

Before building a group program, validate that you have a proven transformation methodology.

The 50-Client Test:

Count successful 1-to-1 client transformations:

  • Total clients served to completion: _

  • Clients who achieved stated goal: _

  • Transformation rate: (Achieved ÷ Total) × 100 = _%

Threshold: Need 50+ total clients with 75%+ transformation rate to proceed. Below this, your methodology isn’t proven enough for group delivery.

If under 50 clients: Continue building a 1-to-1 practice for 6-12 months. Document methodology as you go. Return to the group program later.

If over 50 clients with an under 75% rate: Your transformation process has consistency issues. Fix the 1-to-1 methodology before scaling to a group.


Pattern Documentation Check:

Can you articulate your transformation process in stages?

Example structure:

  • Weeks 1-3: [Foundation phase - specific frameworks taught, exercises completed]

  • Weeks 4-6: [Resistance phase - predictable objections, your reframes, breakthrough patterns]

  • Weeks 7-9: [Implementation phase - action steps, accountability structure]

  • Weeks 10-12: [Integration phase - how results stick, momentum planning]

If you can map this clearly from a 1-to-1 experience, you’re ready for a group. If your process is intuitive/improvised, document for 3-6 months before launching the group.

Jordan’s validation: 62 total clients, 78% transformation rate, clear 12-week transformation sequence documented from patterns observed across clients. Ready to proceed.


Day 8-14: Constraint Identification

Based on the diagnosis, identify your actual constraint:

If capacity utilization is above 85% AND the leverage ratio 0%: Time-capacity ceiling is your constraint. Continue this quick-start path (build group program).

If the hourly rate is under $70 AND the delivery hours are under 25: low pricing is your constraint, not leverage. You need pricing optimization before the group program (different path).

If capacity under 75% AND leverage ratio 0%: You have available capacity. Fill it with 1-to-1 clients first, then build leverage when approaching 80% utilization.

If the leverage ratio is above 20% but revenue is stuck: You have a group program already. Your constraint is likely program quality, pricing, or enrollment—not building the first group (different path).

Nina’s identification: 91% capacity utilization, 17% leverage ratio (one existing group), $80/hour rate. Diagnosis: Needed a second leverage layer (Core program), not the first group. Adjusted path.

Rachel’s identification: 86% capacity utilization, 0% leverage ratio, $51/hour rate. Clear capacity constraint with no leverage. Proceed to Week 3-6.


Week 3-6: Group Program Design & Beta Recruitment

Once you’ve identified time-capacity as your constraint, design your foundation group program and recruit a beta cohort.

Week 3: Program Design

Build a 12-week curriculum serving 12 clients in 90-minute weekly sessions.


Step 1: Define Transformation Outcome

What specific, measurable result will clients achieve in 12 weeks?

Not vague: “Feel more confident,” “Be more successful.”

Yes, specific: “Land 3 high-value clients using positioning strategy,” “Lose 20 pounds following specific protocol,” “Launch profitable side business generating $2K+ monthly.”

Why specificity matters: Vague outcomes make selling harder and transformation measurement impossible. Specific outcomes attract right-fit clients and enable clear success measurement.


Step 2: Build 12-Week Curriculum

Map your proven 1-to-1 transformation sequence to group format:

Weeks 1-3: Foundation Building

  • Week 1: [Core framework introduction, initial assessment, goal setting]

  • Week 2: [Essential exercise #1, foundational concept, first action step]

  • Week 3: [Essential exercise #2, integration, early wins celebration]

Weeks 4-6: Resistance Breakthrough

  • Week 4: [Predictable objection #1, your reframe, breakthrough facilitation]

  • Week 5: [Predictable objection #2, pattern recognition, mindset shift]

  • Week 6: [Mid-program recalibration, progress measurement, momentum building]

Weeks 7-9: Implementation Acceleration

  • Week 7: [Advanced application, real-world practice, peer feedback]

  • Week 8: [Obstacle navigation, your intervention protocols, problem-solving]

  • Week 9: [Results optimization, refinement, scaling principles]

Weeks 10-12: Integration & Momentum

  • Week 10: [Consolidation, how transformation sticks, sustainability planning]

  • Week 11: [Results measurement, success celebration, testimonial gathering]

  • Week 12: [Next steps, ongoing support options, graduation]


Step 3: Design Session Format

90-minute weekly structure:

  • Minutes 0-15: Welcome, wins sharing, week review

  • Minutes 15-45: Core teaching/framework delivery

  • Minutes 45-70: Hot seat coaching (2-3 participants get deep-dive help)

  • Minutes 70-85: Q&A and troubleshooting

  • Minutes 85-90: Homework assignment and close

Why this format: Teaching ensures everyone gets value. Hot seats provide individualized breakthrough moments. Q&A addresses specific situations. Homework creates between-session action.


Step 4: Set Beta Pricing

Final price (post-beta): $1,200-$1,800 annually ($100-$150 monthly)

Beta discount: 30-40% off the final price

  • If the final is $1,500, the beta is $900-$1,050

Why discount: Beta participants are helping you refine the curriculum. You’re learning together. Fair exchange for their patience with iteration.

Position clearly: “You’re founding members. Getting significant discount in exchange for detailed feedback that shapes final program.”

Week 4: Beta Recruitment

Recruit 12 beta participants from current or past 1-to-1 clients.

Ideal Beta Participant Profile:

  • Strong relationship and trust established (worked together 3+ months)

  • Fits transformation profile (goal matches program outcome)

  • Eager to continue working with you (expressed interest in ongoing support)

  • Willing to provide feedback (naturally communicative, not shy about suggestions)

  • Budget confirmed (can afford beta pricing comfortably)

Recruitment Process:

Day 1-2: Create invitation list

  • List 20-30 potential participants (target: invite 2-3x spots available)

  • Prioritize based on fit and relationship strength

  • Confirm they match the transformation profile

Day 3-5: Personal invitations

  • One-on-one calls or personal emails (not mass announcements)

  • Explain the program vision and transformation outcome

  • Share beta pricing and founding member positioning

  • Emphasize limited spots (12 maximum)

Example invitation: “I’m launching a group program helping [specific people] achieve [specific outcome] in 12 weeks. You’d be perfect for the founding cohort. I’m keeping it small (12 people max), and as a founding member, you’ll get it for $1,050 instead of the $1,500 public price. Starts [date]. Interested?”

Day 6-7: Follow-up and enrollment

  • Follow up with interested parties

  • Answer questions about format, commitment, and outcomes

  • Send the payment link to confirmed participants

  • Stop at 12 enrollments (don’t overbook beta)

Expected conversion: 40-60% of invited clients enroll. If you invite 20, expect 8-12 enrollments.

Week 5-6: Launch Preparation

Prepare delivery logistics and materials before beta starts.

Logistics Setup:

Technology:

  • Video platform: Zoom with recurring meeting link

  • Community platform: Private Facebook Group, Slack, or Circle

  • File sharing: Google Drive folder for resources

  • Scheduling: Automated calendar invites and reminders

Materials preparation:

  • Session slides/outlines for weeks 1-4 (build ahead of delivery)

  • Homework templates for weeks 1-4

  • Welcome email sequence (3 emails before program starts)

  • Pre-program preparation materials (what to expect, how to prepare)

Beta Cohort Orientation:

Host 30-minute pre-program kickoff call:

  • Set expectations for participation (attendance, homework, feedback)

  • Introduce a community platform

  • Answer logistics questions

  • Build excitement and connection among participants

Deliverable: Beta cohort enrolled and prepared to start Week 7.


Week 7-18: Beta Delivery & Curriculum Refinement

Twelve weeks of delivery plus 2 weeks of refinement based on beta experience.

Weeks 7-18: Weekly Delivery Rhythm

Before Each Session (24 hours ahead):

  • Review homework submissions from participants

  • Identify common themes for a teaching moment

  • Select 2-3 hot seat participants based on need

  • Finalize session slides/outline

  • Send a reminder email with pre-work if applicable

During Session (90 minutes):

  • Record session for participants who miss (and for your review)

  • Follow format: Welcome → Teaching → Hot seats → Q&A → Homework

  • Take notes on what lands well vs. what confuses

  • Track energy and engagement patterns

After Session (within 24 hours):

  • Send homework assignment with resources

  • Answer follow-up questions in the community

  • Review the recording to identify improvements

  • Note what to keep, what to cut, and what to expand

Between Sessions:

  • Monitor community engagement (10-15 minutes daily)

  • Answer questions within 24 hours

  • Facilitate peer-to-peer connection

  • Track who’s completing homework vs. falling behind


Critical Data Collection Throughout:

What to track obsessively:

Session-Level Data:

  • Which sessions generated the most breakthroughs? (high energy, visible shifts)

  • Where did energy lag or engagement drop? (check phones, distracted looks)

  • What content was too dense or too light? (questions asked, confusion expressed)

  • Which homework got completed vs. ignored? (completion rates by assignment)

  • Which peer interactions created the most value? (organic connections formed)

Individual-Level Data:

  • Who’s on track to achieve the transformation goal?

  • Who’s struggling (attendance, homework completion, engagement)?

  • What patterns predict success vs. struggle?

  • What interventions help struggling participants?

Curriculum-Level Data:

  • Is the 12-week timeframe right or needs adjustment?

  • Are weekly 90-minute sessions ideal, or need a different cadence?

  • Is homework load appropriate or overwhelming?

  • Does the content sequence flow logically or need reordering?


Mid-Program Check-In (Week 12-13):

Host a 30-minute group feedback session:

  • What’s working well? (keep this, protect this, emphasize this)

  • What could be improved? (content, pacing, format, support)

  • Are you on track to achieve your goal? (early success indicator)

  • What additional support would help? (identify gaps)


Post-Program Survey (Week 19):

Send a detailed survey within 48 hours of the final session:

Transformation measurement:

  • Did you achieve your stated goal? (Yes/No)

  • If yes: What was most valuable in getting there?

  • If no: What blocked progress? What would have helped?

Curriculum evaluation:

  • Rate each week 1-10 for value delivered

  • Which weeks should be expanded? Which condensed?

  • What content should be added? What should be removed?

  • Was 12 weeks the right timeframe? Too long? Too short?

Overall satisfaction:

  • Would you recommend it to others? (1-10 scale)

  • What would you tell someone considering this program?

  • Would you continue in an advanced program if available?

  • May we use your testimonial? (if transformation successful)

Gather 6-8 detailed testimonials from successful participants (those who achieved the goal).


Expected Beta Results:

  • Transformation rate: 70-80% (lower than the final program due to refinement needs)

  • Satisfaction score: 8.0+ average (on 1-10 scale)

  • Improvement ideas: 20-30 specific suggestions captured

  • Testimonials: 6-8 from successful participants

  • Referrals: 1-2 per successful participant within 90 days


Week 19-20: Curriculum Refinement & Final Program Design

Your final two weeks will be spent analyzing beta results and finalizing the program for public launch.


Week 19: Implement Top 10 Improvements

Review all feedback and session notes. Identify patterns:

Common Improvement Categories:

Content density:

  • Too much content packed into sessions (common beta issue)

  • Solution: Cut 20-30% of the content, go deeper on the remaining material

  • Example: Week 3 had 6 frameworks. Cut to 3, triple depth on each.

Session pacing:

  • Specific sessions felt rushed or dragged

  • Solution: Adjust time allocation based on actual delivery experience

  • Example: Week 5 hot seats needed 40 minutes, not 25. Reduce teaching time.

Homework completion:

  • Certain assignments had low completion (too hard, too vague, too time-intensive)

  • Solution: Simplify ignored assignments, add templates, and reduce time requirement

  • Example: Week 7 homework took 3 hours. Participants skipped it. Reduced to a 30-minute version with a template.

Content sequence:

  • Specific weeks felt out of order

  • Solution: Resequence based on logical flow and prerequisite concepts

  • Example: Week 9 content required Week 11 foundation. Swapped order.

Missing support:

  • Gaps between sessions where participants needed help

  • Solution: Add between-session resources, community prompts, or office hours

  • Example: Week 4-6 had a resistance period. Added mid-week check-in email template.

Implementation: Update the curriculum document with all refinements. Rebuild session outlines for weeks with major changes.


Week 20: Finalize Program Materials

Create polished versions of all materials:

Session Materials:

  • Final slides/outlines for all 12 weeks

  • Refined homework assignments with templates

  • Resource library (articles, worksheets, tools participants need)

  • Between-session support materials (email templates, community prompts)

Program Documentation:

  • Welcome guide (what to expect, how to succeed, community guidelines)

  • FAQ document (common questions about format, commitment, outcomes)

  • Testimonial library (6-8 beta participant success stories)

  • Results summary (transformation rate, satisfaction scores, specific outcomes achieved)


Pricing Finalization:

Set public launch pricing based on beta results:

If transformation rate 75%+ and satisfaction 8.5+: $1,500-$1,800 annually.

If the transformation rate is 70-75% and satisfaction is 8.0-8.5: $1,200-$1,500 annually.

If the transformation rate is under 70%: Don’t launch publicly yet—run a second beta with improvements

Position value clearly:

  • Specific transformation outcome (proven in beta)

  • 12-week structured curriculum (refined based on results)

  • Group + individual support (90-minute sessions + community)

  • Bonus resources (templates, guides, tools)

Compare to alternatives:

  • 1-to-1 coaching for the same outcome: $3,600-$6,000

  • DIY without support: 6-12 months typical, 30-40% success rate

  • Group program: 12 weeks, 75-85% success rate, $1,500

Week 20 Deliverable: Complete program ready for public launch with proven curriculum, testimonials, and validated pricing.


Week 21-24: Public Launch & First Paid Cohort

Your final month launches publicly and enrolls the first full-price cohort.

Week 21: Launch Preparation

Build launch assets:

Sales Page:

  • Headline: [Specific transformation outcome] in 12 weeks

  • Subheadline: [How - the unique methodology/approach]

  • Problem statement: Who this is for and what they’re struggling with

  • Solution overview: 12-week curriculum at a high level

  • Outcomes: Specific results they’ll achieve (from beta testimonials)

  • Social proof: 6-8 beta testimonials with names and results

  • Program details: Format, time commitment, what’s included

  • Pricing: Clear annual or monthly options

  • Application link: Not direct purchase - qualification matters

Application Form:

  • Current situation description

  • Specific transformation goal (must be measurable)

  • Timeline expectation (realistic or needs education?)

  • Previous coaching/program experience

  • Budget confirmation (can they afford the published price?)

  • Commitment level (time available weekly for program + homework)

  • Why now? (What’s driving urgency?)

Launch Sequence:

  • Email 1: “I’m launching [program name] - here’s why.”

  • Email 2: “Who this is for (and who it’s not for).”

  • Email 3: Beta results - “Here’s what happened.”

  • Email 4: Curriculum overview - “Here’s how it works.”

  • Email 5: Enrollment opening - “Applications now open.”


Week 22-23: Launch Execution

Run 10-14-day launch campaign:

Day 1-2: Announcement emails to full list

  • Explain what the program is, who it’s for, and the transformation outcome

  • Share beta testimonials and results

  • CTA: Application link (not direct purchase)

Day 3-5: Value content and social proof

  • Email or video: Deep dive on key framework from curriculum

  • Social media: Share beta participant transformations

  • Community engagement: Answer questions publicly

Day 6-8: Urgency and deadline

  • Email: “Applications close in 5 days”

  • Explain limited spots (12 maximum for quality)

  • Share who’s already applied (social proof)

  • Address common objections

Day 9-10: Final push

  • Email: “Last 48 hours to apply”

  • Email: “Final day - applications close tonight”

  • Social media: Countdown to deadline


During Launch: Application Review & Consultations

Review applications within 24 hours:

  • Assess fit based on goal, commitment, and budget

  • Prioritize strongest matches

  • Schedule 45-minute consultation calls with qualified applicants

Consultation structure:

  • Minutes 0-15: Their story (what they want, why now, what’s tried before)

  • Minutes 15-30: Your assessment (can you deliver their transformation?)

  • Minutes 30-45: Enrollment conversation (program fit, pricing, next steps)

Target: 12-15 enrollments for first paid cohort


Week 24: Cohort Launch

Start the first public cohort. Deliver a refined curriculum from the beta experience.

Track the same metrics as beta:

  • Transformation rate by week 12

  • Satisfaction scores throughout

  • Referrals generated

  • Upgrade interest for the advanced program (future revenue)

Compare to beta:

  • Is the transformation rate higher? (Target: 75-85% vs. 70-80% beta)

  • Is satisfaction higher? (Target: 8.5+ vs. 8.0+ beta)

  • Is homework completion better? (Indicates improved assignments)

  • Are participants achieving results faster? (Curriculum improvements are working)


FAQ: 90-Day Coaching Leverage System

Q: How does the 90-day coaching leverage system help a $30K–$100K coach escape the 1:1 income ceiling?

A: In 90 days you design and launch one 12-week group program for 12 clients at $1,200–$1,800 each, shifting from $50–$80/hour 1:1 delivery to $231/hour leveraged sessions and lifting annual revenue from $60K–$100K toward $147K+ without adding more weekly delivery hours.


Q: How do I know if 1:1 coaching burnout and the time-capacity ceiling are actually my main constraint before I build a group?

A: In Days 1–3 you run the Four-Metric Baseline—weekly delivery hours, revenue per hour, capacity utilization, and leverage ratio—and if you’re at 30–35 delivery hours, $50–$80/hour, 86–91% utilization, and 0% leverage, the calendar—not leads or marketing—is clearly the bottleneck.


Q: How should I use the Four-Metric Baseline before I redesign my coaching business around group leverage?

A: You calculate annual revenue divided by delivery hours to get your effective rate, measure weekly hours and utilization against the 32–35 hour ceiling, and compute leverage ratio so you can see patterns like $72K at $60/hour, 30 hours weekly, 86%+ utilization, and 0% group revenue before changing anything.


Q: What happens if my capacity utilization is under 75% or my hourly rate is below $70 with fewer than 25 delivery hours?

A: Under 75% utilization with open calendar means you should first fill 1:1 clients, while a sub‑$70 effective rate with under 25 hours indicates pricing—not leverage—is the core constraint, so you raise fees before adding a group program.


Q: How do I use the 90-Day Coaching Leverage System with its 50-Client Test before I commit to a 12-week group program?

A: In Days 4–7 you count total completed 1:1 clients and wins, and only proceed if you have 50+ clients with a 75%+ transformation rate and a clearly mapped 12‑week sequence; below that threshold you keep refining 1:1 methodology for 3–6 months before scaling to group.


Q: How do I design a 12-week Foundation Group Program that preserves transformation while multiplying my effective hourly rate?

A: In Weeks 3–6 you map your proven 1:1 process into a 12‑week curriculum with 90‑minute weekly calls (teaching, hot seats, Q&A, homework), price the beta at roughly $900–$1,050 on the way to a $1,200–$1,800 public price, and enroll 12 clients so 90 weekly minutes produce $1,500+ instead of $75–$120.


Q: How do I recruit a 12-person beta cohort from existing clients without a big public launch?

A: You list 20–30 past or current clients who match the new transformation, invite them 1:1 over 3–5 days with a founding-member offer (30–40% discount off the planned $1,500 price), and expect 40–60% to say yes so you comfortably fill 12 seats.


Q: What happens if my beta cohort transformation rate lands under 70% or satisfaction is below 8.0 after 12 weeks?

A: A sub‑70% transformation rate or satisfaction under 8.0 means you pause public launch, implement the top 10 curriculum improvements, and run a second beta instead of forcing a $1,500+ full-price cohort on an unproven group format.


Q: How do I finalize pricing between $1,200 and $1,800 so group economics beat my current $50–$80/hour 1:1 model?

A: In Week 20 you set public pricing based on results—around $1,500–$1,800 if transformation is 75–85% with 8.5+ satisfaction—and compare it to alternatives like $3,600–$6,000 equivalent 1:1 work, confirming that 12 clients at $1,500 in 90 minutes yields roughly $231/hour instead of your current $50–$80/hour.


Q: How do I validate that the leverage shift is working once I launch the first full-price cohort?

A: In Weeks 21–24 you track transformation rate, satisfaction scores, referrals, and your new effective rate, then compare to baselines like Rachel’s $51/hour, 86% utilization, and 0% leverage versus a post‑launch mix where one 12-client group lifts effective hourly earnings into the $150–$230 range and frees 10–16 weekly 1:1 hours.


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